Marketing Manager

Glen Raven • Glen Raven, NC

50d • Hybrid

About The Position

Trivantage a division of Glen Raven is recruiting for a Marketing Manager to focus on our Shade and Marine business. We are seeking a strategic, commercially driven Marketing Manager, Shade & Marine to accelerate market share growth and strengthen customer retention within our largest and most profitable segment. This role focuses on deepening relationships in a competitive, established market — reinforcing loyalty, protecting share, and unlocking incremental growth opportunities within existing accounts. Partnering closely with Sales leadership, the Marketing Manager will ensure programs are directly aligned to revenue objectives, drive meaningful customer engagement, and expand our presence within established accounts and target segments. This is a hybrid role, with 3 days in the office and 2 days at home

Requirements

• BA in Marketing, Business, or related field (MBA preferred)
• 5+ years of B2B marketing experience in established, relationship-driven markets
• Experience supporting sales teams in competitive environments
• Strong analytical capability and comfort using customer data to guide strategy
• Proven ability to execute highly targeted campaigns tied to revenue outcomes
• Proven ability to manage multi-channel campaigns from strategy through execution
• Excellent communication, project management, and stakeholder collaboration skills
• Experience managing budgets and external partners or agencies

Nice To Haves

• Experience in industrial, marine, manufacturing, or building products preferred

Responsibilities

• Collaborate with Marketing Director to develop and execute the annual marketing plan for the shade and marine segments aligned with overall business objectives
• Lead integrated campaigns that span digital, content, email, and events to increase visibility and generate qualified leads
• Collaborate with the Content and Creative teams to bring campaigns to life with compelling storytelling and visual consistency
• Manage campaign budgets, calendars, and performance metrics
• Work closely with the Digital Strategy Manager and agency to optimize paid media performance, targeting, and analytics
• Partner closely with Sales leadership to identify competitive displacement opportunities, at-risk accounts, and cross-sell and upsell opportunities
• Support customer lifecycle marketing initiatives, including onboarding, retention, and reactivation campaigns
• Collaborate with the Customer Engagement Specialist to enhance engagement strategies within the segment
• Lead tactical promotional programs and seasonal campaigns aligned with revenue targets
• Leverage customer data and insights to refine segmentation and prioritize high-value accounts
• Track KPIs such as share of wallet, repeat purchase rates, and customer retention metrics
• Collaborate with the creative team, Product Manager & Content Manager to develop segment-specific assets (videos, email series, etc.)
• Support activation of integrated marketing plans, including: Sales tools such as one-sheeters and sample books/tools Training and educational materials
• Develop clear, concise creative briefs and guide content creation with internal and external creative teams
• Support tradeshow planning and customer activation initiatives

Benefits

• Benefits – Your total well-being is important. In addition to competitive health coverage, short- and long-term disability insurance, vision, dental and plan choices, we also offer telehealth visits or on-site health clinics at many locations. We also have a comprehensive wellness program that includes wellness events, health education, and mental health resources. We offer competitive PTO and holiday schedules to allow for personal time.
• Future Financial security – No matter where you are in your career, at some point, everyone winds down. We’ll help you make it happen when you’re ready to retire. We offer both a company funded pension and matching 401(k) – our investment in you and your complete future.
• Perks – From on-site fitness centers or discounted gym memberships to catered associate events, many perks come with the job. We celebrate and reward you for hard work any chance we can.
• Inclusion – We have teams of problem solvers with diverse voices. Every day, we get after it to innovate and find solutions for a better tomorrow – at home and around the world.
• Fair pay – Direct compensation that is fair and competitive with the market. Your success is our success.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager