Marketing Manager

VAUPELL INDUSTRIAL

About The Position

The Marketing Manager is a hands-on marketing leader responsible for both setting marketing strategy and executing it. This role requires an individual who can think strategically, communicate clearly, and personally deliver marketing work, while also leveraging external vendors to scale efforts when needed. This is a doer–leader role, not a purely oversight position.

Requirements

  • Candidates must be a “US Person” (i.e. US Citizen or Permanent Resident) to ensure Vaupell's compliance with ITAR (International Traffic in Arms Regulations) and EAR (Export Administration Regulations)
  • Demonstrated experience in both marketing strategy and hands-on execution.
  • Strong content creation and editing skills.
  • Proven ability to manage multiple priorities and deliver work independently.
  • Experience working with external vendors while retaining ownership of outcomes.
  • Clear, confident communication skills across levels of the organization
  • Bachelor’s degree required, preferably in marketing or Business Administration or Communications or Advertising

Nice To Haves

  • Prefer graphic design skills with proficiency such as Adobe Illustrator, Photoshop, and/or InDesign.

Responsibilities

  • Develop and maintain a clear marketing strategy aligned to company priorities, growth goals, and customer needs.
  • Define messaging, positioning, and go-to-market approaches in partnership with Leadership.
  • Identify priority audiences, channels, and campaigns based on business impact.
  • Establish goals, metrics, and success criteria for marketing initiatives and campaigns.
  • Create and deliver marketing content including (but not limited to): Written communications – internal & external, Sales and marketing collateral, Company Presentations, Support Trade Show planning and execution activities for assigned business units, Digital and internal content
  • Design compelling graphics, illustrations, and visual assets for digital and print materials.
  • Own execution of campaigns from concept through delivery
  • Draft, edit, and refine messaging to ensure clarity, consistency, and professionalism.
  • Manage timelines, workflows, and deliverables to ensure work gets done—not just planned.
  • Oversee social media strategy, content creation, and scheduling across platforms.
  • Serve as a strong written and verbal communicator across the organization.
  • Translate complex ideas into clear, compelling messages for varied audiences.
  • Partner closely with the commercial team and other stakeholders to ensure alignment and usability of marketing outputs.
  • Proactively communicate priorities, progress, and outcomes
  • Proven intercultural communication experience, ideally in an internationally operating organization.
  • Select, manage, and collaborate with external marketing vendors (agencies, designers, freelancers, etc.)
  • Provide clear direction and expectations to vendors.
  • Review and refine vendor output to ensure it meets internal standards and strategic intent.
  • Maintain ownership and accountability for final deliverables—vendor support does not replace hands-on involvement.
  • Work with partners to update, and optimize the company website, ensuring SEO best practices are applied.
  • Responsible for following all Vaupell policies and standard operating procedures and safety practices.
  • Other duties as assigned.
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