Marketing Manager

Evidence Solutions, Inc.•Phoenix, AZ

1d•Remote

About The Position

Evidence Solutions, Inc. is a leading expert witness firm providing specialized expertise across digital forensics, accident reconstruction, human factors, and more to support complex legal cases. We are seeking a Marketing Manager to drive brand awareness, position our experts as trusted authorities within the legal industry, generate inbound case opportunities, support recruiting efforts, and support continued double digit revenue growth rates. The ideal candidate will work closely with the Operations Team and Business Development Manager to execute strategic marketing efforts, support event marketing, develop targeted outreach campaigns to grow our client base and expert witness roster, and help position Evidence Solutions as a trusted expert resource for attorneys nationwide. This role requires an understanding of how attorneys evaluate and retain expert witnesses, with the ability to align marketing strategies to litigation timelines and case needs.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field
3-5+ years of experience in marketing, preferably in legal services, professional services, or consulting environments
Demonstrated ability to develop and execute digital marketing strategies aligned with lead generation and business development goals
Strong content creation skills, with the ability to simplify technical or complex subject matter for professional audiences
Experience with digital campaigns, email marketing platforms, and marketing analytics tools
Familiarity with B2B marketing and lead generation strategies, particularly in relationship-driven industries
Excellent writing, editing, and verbal communication skills
Ability to work cross-functionally with subject matter experts and translate expertise into marketable content

Nice To Haves

Experience marketing to legal professionals, law firms, or litigation services
Exposure to forensic services, expert witness work, or technical consulting industries
Experience managing freelancers or external vendors
Background in content marketing, thought leadership campaigns, or expert-driven branding initiatives

Responsibilities

Develop and execute digital marketing strategies that highlight new experts and established service areas to increase visibility, generate qualified leads, and drive inbound case opportunities
Evaluate marketing and business development opportunities to guide the most effective use of available marketing funds across all channels.
Create and implement marketing campaigns to support recruiting efforts.
Create and distribute thought leadership content (articles, case studies, newsletters, and campaign materials) that translates complex technical topics into clear, compelling messaging for attorney audiences
Repurpose existing expert materials, including reports, prior articles, and case insights, into multi-channel content optimized for website, LinkedIn, email campaigns, and AI-driven search platforms
Collaborate with experts to understand their practice areas and translate technical information into clear, relevant marketing content. Collaborate with the business development manager to support expert onboarding and ongoing development by helping shape their thought leadership, speaking topics, and marketing presence
Assist experts in preparing for marketing opportunities, including webinars, conference participation, and media engagement
Develop and manage website content and landing pages to increase inbound case inquiries and improve search visibility
Support business development efforts (industry events, webinars, etc.) through strategic pre-event outreach, develop promotional materials and on-site branding, and curate post-event follow-up campaign materials designed to drive engagement and case opportunities
Develop and manage email marketing campaigns, including newsletters and targeted outreach to segmented attorney audiences, with a focus on improving engagement and click-through performance
Utilize business management systems to track leads, campaigns, and client interactions, ensuring alignment between marketing efforts and case intake processes
Track and analyze digital marketing performance, including SEO & GEO, campaign effectiveness, and lead generation metrics; translate data into actionable insights and prepare regular performance reports for leadership
Work with graphic designers and external vendors to produce and refine marketing materials for digital campaigns, events, recruiting, and brand initiatives
Measure success based on growth in qualified inbound inquiries, attorney engagement, and expert visibility across marketing channels
In addition to core marketing responsibilities, this role may contribute to select high-impact initiatives, including the development and launch of new service offerings, brands, or affiliated ventures. This includes supporting early-stage positioning, messaging, and go-to-market efforts in collaboration with leadership.