Marketing Manager

Lyons Magnus LLC•Fresno, CA

just now•$85,000 - $110,000•Onsite

About The Position

Lyons Magnus leads the food industry with creativity and innovation, crafting top-quality products across all manufacturing phases, from raw materials to marketing. With over 2,000 diverse items for industrial ingredient and food service sectors, Lyons caters to leading restaurant chains nationally and internationally. At Lyons, our diverse and talented staff is the heart of our organization. We foster a thriving work environment where employees are engaged in shaping both the company's and their own future. A position in the Marketing department at Lyons Magnus, an international food and beverage manufacturer headquartered in Fresno, California. The Marketing Manager involves traditional marketing functions with the objective to successfully assist in developing, coordinating, and implementing the company’s strategic marketing plan.

Requirements

A proven track record of project management, exceptional organization, and time management
Strong communication skills, both written and verbal
Demonstrated ability to work with cross-functional teams
Strong writing skills exercising judgment in content, format, and grammar
Proficient in programs including Microsoft Word, Excel, PowerPoint, and Outlook and eager to learn others, including SharePoint, Canva, Salesforce, PowerBI
Skilled at using various resources to recognize and summarize consumer trends
Demonstrated passion to “Get It Done” to delight our customers, consumers, and communities
Accomplished collaborator with colleagues in a positive and constructive manner to maintain a professional relationship. Demonstrates courtesy, discretion, friendliness, diplomacy, and overall “One Team” mentality
Bachelor’s degree from an accredited university, preferably in Marketing or Business Administration
Minimum of five (5) years of marketing experience

Nice To Haves

Experience in food and beverage manufacturing or food service.

Responsibilities

Collaborate with senior management to develop and execute marketing strategies that align with the Company’s goals and objectives
Manage point of sale materials and custom marketing materials including presentations, brochures, and product sheets
Collaborate with sales team for strategic customer meetings/projects
Plan and oversee the implementation of marketing campaigns across various channels (digital, print, social media, etc.)
Use data-driven insights to make informed decisions and optimize future marketing strategies
Monitor perception and position of Lyons brand and product portfolio
Manage the development and design process of product labels
Prepare and present regular reports on marketing results and effectiveness to senior management
Provide design direction and collaborate with graphic designer throughout the entire creative process
Stay current with industry trends, consumer insights, and competitor activity
Support sales team with food shows, conferences, and ad hoc needs as necessary
Collaborate with cross-functional teams, including Sales, Commercial Operations, Research and Development, and Regulatory