Marketing Manager
Witt O'Brien's•Houston, TX
•Hybrid
About The Position
The Marketing Manager develops and executes company-wide marketing strategies that support business goals and drive results. This role leads website development and optimization, manages integrated multi-channel campaigns, creates and oversees marketing content, and ensures brand consistency across all touchpoints. The Marketing Manager collaborates with internal teams and external partners, analyzes performance metrics to inform optimization, and stays current on digital marketing trends and best practices.
Requirements
- 5–7 years of experience in marketing, with a strong focus on digital marketing and campaign execution
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Demonstrated experience writing and developing marketing content across digital channels
- Experience working with CMS platforms and marketing tools, SalesForce, HubSpot, Figma, Adobe Creative Suite, WordPress, etc.
- Strong persuasive writing and copy development skills, with an ability to adapt tone and messaging for different audiences
- Data-driven mindset with experience using analytics tools to measure performance
- Excellent organizational, communication, and stakeholder-management skills
- Ability to work independently while thriving in a collaborative, fast-paced environment
Nice To Haves
- Bachelor’s degree from an accredited college or university
Responsibilities
- Develops and executes both traditional and digital marketing strategies aligned with business objectives
- Writes, edits, and develops marketing and campaign content, including website copy, landing pages, emails, and promotional assets
- Leads end-to-end website development and optimization projects, including requirements gathering, content planning, collaboration, testing, and launch
- Plans, manages, and executes integrated marketing campaigns across digital channels (email, web, paid media, social, etc.)
- Manages project timelines, budgets, and cross-functional collaboration with internal teams and external vendors/agencies
- Analyzes campaign performance and website metrics; translates insights into actionable recommendations and optimizations
- Leads brand messaging and ensures consistency across all marketing touchpoints
- Partners with stakeholders (product, sales, leadership) to support go-to-market initiatives and business priorities
- Stays current on digital marketing trends, tools, and best practices to continuously improve strategy and execution
- Perform other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees
