Marketing Manager

Kirchner Building Centers•Charleston, IL

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About The Position

The Marketing Manager will lead all marketing and communication efforts for Kirchner Building Centers, a 17-location lumber and building materials company serving Illinois, Indiana, and Kentucky. The focus is on strategy, consistency, and connection — connecting our brand with our communities, customers, and employees. This person will manage a small team, oversee budgets, guide creative direction, and ensure every marketing effort — from a Facebook post to a community partnership — reflects our values and supports our business goals. This role is central to how Kirchner Building Centers presents itself — both inside and outside the company. The Marketing Manager will have the freedom to shape strategy, build strong community connections, and elevate our brand across every channel. It’s a position for someone who thrives on independence — decisive, resourceful, and able to figure things out in real time while keeping the big picture in focus. This role requires initiative, ownership, and sound judgment in representing Kirchner Building Centers both publicly and internally.

Requirements

Leadership & Direction
Planning & Budgeting
Community Relationships
Events & Engagement
Digital & Media
Brand & Materials
Vendor & Partner Management
Collaboration
Performance & Results

Responsibilities

Provide vision and structure for the marketing team.
Establish priorities, set clear expectations, and ensure all efforts align with company strategy and brand goals.
Build and manage an annual marketing plan and budget.
Stay on schedule and make smart use of resources.
Strengthen partnerships with schools, municipalities, local events, and organizations.
Oversee sponsorships, donations, and community engagement.
Plan and execute company events, customer outings, and internal gatherings that strengthen culture and teamwork.
Oversee all digital efforts — website, social media, email, and online advertising — along with traditional media such as radio and television.
Maintain consistent branding across signage, apparel, printed materials, and store displays.
Coordinate and manage relationships with agencies, media partners, and vendors to ensure quality execution and responsible use of company resources.
Work with leadership, sales, and operations teams to ensure marketing supports growth, recruitment, and customer experience goals.
Monitor performance and outcomes to ensure marketing efforts support recruitment, sales growth, and overall brand awareness objectives.