Marketing Manager - Law Firm

SARGON LAW GROUP • Phoenix, AZ

6d

About The Position

We are a fast-growing, results-driven personal injury law firm helping injury victims in Arizona and additional states. Our mission is to obtain maximum recovery for our clients with zero tolerance for insurance games. We have a reputation for aggressive representation with genuine client care - we now need a sharp, strategic Marketing Manager to push through our next phase of growth.

As our Marketing Manager, you will own the full marketing stack for a high-volume personal injury practice. This is a hands-on role where you’ll drive measurable leads and brand authority in a competitive legal market.

Requirements

• 4+ years of proven marketing experience (legal marketing strongly preferred)
• Deep expertise in Google Ads and SEO for service-based industries
• Experience managing $30K+ monthly ad spend with documented ROI
• Strong understanding of legal advertising ethics and compliance
• Excellent writer and storyteller who can turn complex legal topics into clear, empathetic content
• Data-driven mindset — you love Google Analytics 4, Tag Manager, Looker Studio, and CallRail
• Extreme organization and focused execution
• Ability to move fast in a lean, high-growth environment

Nice To Haves

• Experience with personal injury or plaintiff-side law firms
• Familiarity with tools like HighLevel, HubSpot, or LawFirmSEO platforms
• Video production or social media content creation skills
• Bilingual (Spanish) is a huge plus

Responsibilities

• Lead Generation Machine: Manage and optimize high-ROI channels including Google Ads, Microsoft Ads, Meta Ads, and YouTube. You’ll hone the keyword strategy for high-intent terms (car accidents, truck wrecks, slip-and-falls, etc.).
• SEO & Content Dominance: Build and execute a content strategy that ranks #1 for local and long-tail injury searches. Oversee blog, video, and social content that educates victims and converts them into signed clients.
• Reputation & Review Management: Grow our Google reviews, Avvo, and Martindale-Hubbell presence while protecting our brand online.
• Website & Funnel Optimization: Continuously improve our conversion-focused website (lead forms, chatbots, intake tracking) using data and A/B testing.
• Brand Storytelling: Create compelling campaigns that showcase real client results (while staying 100% compliant with applicable Bar advertising rules).
• Analytics & Reporting: Deliver monthly dashboards showing cost-per-lead, client acquisition cost, and ROI by channel. You’ll speak the language of numbers.
• Team Leadership: Manage our current marketing personnel and any future hires or agency partners.

Benefits

• Bonus based on performance
• Competitive salary
• Paid time off
• Competitive Pay
• Professional Development
• Job Stability in a Growing Industry
• Health, dental, and vision insurance options
• PTO and paid holidays
• Professional development budget
• The chance to be the marketing brain behind a firm that actually changes people’s lives

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed