Marketing Manager

Cascade PBS•Seattle, WA

just now•$96,000 - $109,000•Hybrid

About The Position

POSITION OVERVIEW The Cascade PBS’s mission is to inform and inspire our community to make the world a better place. Our vision is to be the most essential and relevant media organization in the region. The Marketing Manager leads the planning and execution of marketing and communications campaigns and organizational initiatives. This role champions consistent messaging, aligns resources, tracks deliverables, and uses data and analytics to benchmark success while demonstrating Cascade PBS’s values of integrity, community, innovation and diversity.

Requirements

Five years of experience managing cross-functional projects preferred
Strong critical thinking skills with the ability to analyze information and make sound decisions
Exceptional verbal and written communications skills including copywriting and copy editing
Outstanding attention to detail and creative judgment
Ability to manage through change in dynamic media industry environment
Experience with CRM and email platforms; Salesforce and Marketing Cloud preferred
Bachelor’s Degree (preferably in Business, Marketing, or Communications) or equivalent experience required
Five years of experience in marketing and communications related field required
Three years of hiring, management and supervisory experience required
Experience developing and executing marketing and communications plans required
Experience developing and executing e-mail marketing touchpoints in digital ecosystem required
Ability to view data on a computer screen for long periods of time
Ability to type on a keyboard for long periods of time
Ability to sit or stand for extended periods

Responsibilities

Support the Director of Programming, Marketing and Communications with organization wide strategic and operational leadership
Manage Email and Digital Marketing Specialist, Campaign Specialist, and Social Media Editor
Coordinate cross-functional campaigns with design, video, social media, philanthropy, events, and editorial teams
Help lead cross-functional efforts to develop new data-driven methods to drive reach, engagement and conversion
Develop strategy and guide staff in developing content, email, and social marketing strategies
Develop and maintain effective relationships with senior management and community partners
Lead cross-functional efforts to set monthly promotional priorities and communicate them across the organization
Maintain departmental calendar and documentation of ongoing Marcom activities and communicate deadlines and expectations
Ensure consistent messaging across all channels for a seamless experience across print, web, on-air and digital platforms
Contribute to discussions around programmatic, digital, social and OTT/CTV campaigns
Oversee placement of radio, out of home and other traditional paid media
Coordinate with Data and Analytics team for measurement and optimization of the marketing funnel
Develop and track marketing and communications budgets in association with each project
Work with external agency on earned media initiatives as assigned
Review deliverables and campaign plans to ensure high quality work
Submit creative briefs for design assets and on-air promos as needed
Manage brand voice and editorial style guide and provide writing and copy editing support
Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of Cascade PBS.
Other duties, responsibilities and activities may change or be assigned at any time with or without notice