Marketing Manager

BNI Global LLC•Charlotte, NC

29d

About The Position

The Marketing Manager, Franchise Development & Partner Program plays a pivotal role in driving global revenue growth for BNI by supporting two of the organization’s most critical growth engines: franchise expansion and strategic partner programs. This role owns the execution and optimization of marketing initiatives that generate qualified franchise development leads and measurable membership growth through the partner program. Reporting to the Chief Marketing Officer, this role blends strategic marketing planning with hands-on execution, performance optimization, cross-functional collaboration, and global brand stewardship.

Requirements

5–8+ years of experience in growth marketing, demand generation, partner marketing, or franchise marketing
Proven experience supporting lead-driven sales organizations
Strong understanding of digital marketing performance metrics, funnels, and optimization
Exceptional project management and cross-functional coordination skills
Experience working in fast-paced, multi-market or global environments

Nice To Haves

Franchise, B2B, SaaS, multi-location, or platform business experience
Experience supporting partnerships or channel marketing programs

Responsibilities

Plan, execute, and optimize multi-channel marketing campaigns that drive qualified franchise development leads.
Partner closely with Franchise Sales leadership to align marketing programs with pipeline and revenue goals.
Own campaign timelines, messaging, creative briefs, landing pages, and funnel optimization.
Support international franchise development initiatives with localized campaign strategies.
Continuously test, measure, and refine campaigns to improve cost per lead, conversion rates, and lead quality.
Translate partner sales strategy into high-impact go-to-market campaigns that increase deal velocity and partner adoption.
Develop and deploy co-branded sales enablement materials, onboarding assets, and localized activation campaigns to support partner close and launch.
Partner closely with sales to support concierge-level partner activation through coordinated campaigns, communications, and chapter-level rollout plans.
Build scalable partner marketing toolkits and repeatable launch playbooks to standardize successful partner expansion across markets.
Manage complex, multi-channel campaign workflows from strategy through execution.
Ensure alignment across Franchise Development, Partnerships, and Marketing teams.
Maintain brand consistency and message alignment across global programs.
Deliver regular reporting on lead volume, cost per lead, conversion performance, and revenue impact.
Provide actionable insights and recommendations to continuously optimize performance.
Deliver feedback on lead quality and market performance to sales and leadership teams.
Any additional duties needed to help demonstrate our core values, drive our vision, and fulfill our mission.