Marketing Manager

Zeta Charter Schools•New York, NY

7h•$90,000 - $105,000•Hybrid

About The Position

Are you looking to make a BIG impact? At Zeta, we pursue an unprecedented combination of high academic achievement and social-emotional development for our students. We insist that every student receives a world-class education while fostering a love for learning. We are passionate about changing the landscape of public education in New York City and beyond, and we are uncompromising in our mission. Currently, we operate multiple elementary and middle schools in the Bronx, Upper Manhattan, and Queens. We plan to grow and open 1-2 schools each year because children in every community deserve excellent, equitable education. Join our growing team today, and be a change agent for children. Our Network office is located at 401 W. 218th St., New York, NY 10034. Our Network team follows a hybrid work schedule: we work in-person from our office on Tuesdays and Thursdays with optional remote days on Mondays, Wednesdays, and Fridays, if your team's scope of work permits. To achieve our vision, we are searching for a Marketing Manager with a Bachelor’s degree (preferably in Marketing, Communications, Business, or a related field), and at least 5–7 years of experience executing performance-driven marketing campaigns. This role reports to the Director of Marketing and is responsible for driving disciplined campaign execution and channel performance in support of enrollment goals established by the Director. The ideal candidate will demonstrate: Hands-on fluency with paid media platforms and digital marketing tools Experience managing performance-based campaigns tied to measurable enrollment or growth outcomes Strong analytical comfort with campaign reporting and conversion metrics Ability to operate effectively within established strategic direction while independently driving execution High attention to detail, organization, and follow-through Experience in K–12 enrollment marketing is a plus, but not required Zeta teammates are lifelong learners who live with child-like joy and a deep sense of purpose. We disrupt the status quo and tackle problems together. Our team stands united by our commitment to a limitless future for every child. Our Zeta team is comprised of top talent with incredible schooling and private sector experience. At Zeta: We are passionate about our mission of providing world-class education to all students We bring a mindset of growth, flexibility, and openness to feedback We are hungry and determined to not only meet our goals, but surpass them We are humble, willing to put the team's needs ahead of our own, and committed to contributing to a collaborative work environment We have a high bar for excellence and sweat over the details We are caring and put team over individual at all times

Requirements

Bachelor’s degree (preferably in Marketing, Communications, Business, or a related field)
At least 5–7 years of experience executing performance-driven marketing campaigns
Hands-on fluency with paid media platforms and digital marketing tools
Experience managing performance-based campaigns tied to measurable enrollment or growth outcomes
Strong analytical comfort with campaign reporting and conversion metrics
Ability to operate effectively within established strategic direction while independently driving execution
High attention to detail, organization, and follow-through

Nice To Haves

Experience in K–12 enrollment marketing is a plus, but not required

Responsibilities

Execute multi-channel enrollment marketing campaigns across paid and owned channels (digital, email, social, print, and community-facing platforms), aligned to strategic priorities set by the Director of Marketing
Manage day-to-day performance within digital platforms (e.g., Meta, Google, email marketing systems), optimizing targeting, creative rotation, and spend within approved campaign parameters
Implement structured testing and experimentation (e.g., A/B testing, audience segmentation refinements) to improve cost per lead and conversion efficiency
Monitor campaign-level metrics and prepare clear performance summaries highlighting tactical insights and recommended adjustments
Collaborate with Family Outreach & Enrollment and Talent Recruitment teams to align marketing touchpoints with key enrollment milestones and improve campaign-to-conversion continuity
Draft campaign briefs and provide clear marketing inputs to Creative and Content partners to ensure assets support defined performance objectives
Coordinate with external vendors on campaign execution tasks (e.g., ad trafficking, report pulls, asset deployment), escalating issues to the Director as needed
Stay current on digital marketing best practices, platform updates, and trends relevant to student recruitment
Contribute to continuous improvement efforts that strengthen marketing efficiency and measurable growth outcomes
Wear multiple hats as a part of a lean scale-up team, supporting the work of others on the team and taking on new projects and tasks as needed

Benefits

Comprehensive and affordable medical, dental, and vision plans
Flexible spending accounts for eligible medical purchases and commuter expenses
403(b) retirement plan; Zeta offers matching contributions toward your savings
Competitive compensation
Monthly stipend for wellness and lifestyle expenses (Gym memberships, salon appointments, concerts – it's up to you!)
4 live therapy sessions per month through Talkspace, and a free Headspace subscription
MacBook Air, and specified monthly reimbursement for use of mobile phone
Fully stocked teacher workrooms with favorite snacks and Nespresso machine
Zeta swag, team outings, and NYC's finest sweet treats
Books for professional development
Clear pathway to professional growth
Consistent feedback and support from managers and teammates
Community Circle practice to build and strengthen our sense of team
Interactive Mindfulness and DEIJ programming