Marketing Manager

McCoy-Rockford Inc•Austin, TX

12d

About The Position

We are a full-service commercial interior partner dedicated to transforming workspaces that elevate productivity, engagement, and connection. We specialize in office furniture, architectural systems, flooring, and workplace solutions for organizations of all sizes, including corporate, education, healthcare, government, and small business environments. Through integrated services such as planning, design support, project management, and installation, we deliver seamless solutions from concept to completion. At McCoy Rockford, we believe thoughtfully designed environments empower people to do their best work. Lead the development and execution of strategic, brand-driven marketing and proposal initiatives that support business growth, client engagement, and revenue generation. Serve as the bridge between marketing, sales, and operations to ensure consistent messaging and high-impact deliverables. Success in this role is demonstrated by measurable marketing impact on pipeline growth, win rates, and overall revenue performance. The Marketing Manager delivers strategic, data-driven initiatives that improve visibility, strengthen positioning, and support sales success.

Requirements

5+ years in marketing, strategy, or related field
Experience supporting revenue growth and sales enablement
Bachelor’s degree in Marketing, Business, or related field

Nice To Haves

Strong analytical and strategic thinking skills
Experience with campaign management and performance tracking
Leadership and cross-functional collaboration experience

Responsibilities

Develop and execute marketing strategies aligned with business goals
Define and communicate brand positioning, value proposition, and key differentiators
Align marketing initiatives with client engagement and growth strategies
Oversee end-to-end proposal and RFP strategy, ensuring high-quality submissions
Develop compelling, client-focused messaging and win themes
Partner with sales and leadership on bid strategy and positioning
Lead visual design and branding across all marketing and proposal materials
Ensure consistency in tone, messaging, and brand standards
Incorporate creative elements (graphics, infographics, storytelling) to elevate content
Develop and manage marketing content including case studies, project profiles, and presentations
Maintain a centralized content library for proposals and marketing use
Continuously refine messaging based on market trends and insights
Partner with sales, operations, HR, and leadership to align messaging and strategy
Facilitate collaboration between technical teams and marketing
Support client engagement initiatives and showroom experience alignment
Support development of client journey and engagement strategies
Ensure marketing materials enhance the client experience
Align showroom, events, and communications with brand standards
Track marketing and proposal performance metrics
Analyze win/loss data and campaign effectiveness
Use insights to improve strategy and outcomes
Improve marketing and proposal workflows, tools, and templates
Introduce innovative approaches to enhance brand and proposal quality
Leverage technology and automation to increase efficiency