Marketing Manager

Farm Credit of Florida

7d•Hybrid

About The Position

The Marketing Manager leads brand strategy and communications to strengthen the company’s reputation in the agricultural sector. This role oversees integrated marketing campaigns, events, and partnerships that reflect our mission and values. Responsibilities include managing a team focused on communications, content, events, legislative affairs, and agency relations. The ideal candidate combines strategic vision with storytelling expertise to ensure consistent, impactful messaging across all platforms. Position is hybrid and is located in Florida.

Requirements

Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field (Master’s degree preferred).
Experience: Minimum of 5 years’ experience in a marketing and communications role, preferably within a fast-paced and dynamic environment. 2+ years of management experience leading multiple marketing functional areas.
Proven success in brand management, event planning, and both internal and external communications.
Exceptional writing, editing, and storytelling abilities with strong attention to detail.
Excellent interpersonal, relationship-building, and presentation skills.
Ability to think strategically while managing multiple projects and priorities.
Experience with digital marketing tools, analytics software, and content management systems.
Knowledge of legislative affairs policies and practices
Strong problem-solving and crisis management capabilities.
High degree of professionalism, integrity, and discretion.
Creative and innovative thinker.
Results-driven and initiative-taking approach.
Resilient under pressure, able to navigate ambiguity and adapt to change.
Collaborative spirit with demonstrated leadership and team management skills.
Passion for building brand equity and engaging diverse audiences.

Nice To Haves

Experience in marketing for the agriculture industry preferred.

Responsibilities

Create, maintain, and enforce brand guidelines to ensure consistent application of visual and verbal identity across all channels and materials.
Monitor brand health and conduct periodic audits to assess consistency, relevance, and effectiveness.
Collaborate with senior leadership, product teams, and external agencies to shape and evolve the brand narrative.
Analyze market trends, competitor branding strategies, and consumer insights to inform brand evolution.
Manage marketing budget, ensuring resource optimization and cost-effectiveness.
Analyze event outcomes, collect feedback, and report on ROI to inform future planning.
Work cross-functionally with other departments, in particular Lending, IT and HR, to ensure integrated messaging and alignment.
Support senior leaders in crafting and delivering key messages to employees, ensuring clarity and alignment.
Oversee change management communication plans for organizational changes, mergers, or restructures, providing context and support to employees.
Develop and execute PR strategies to enhance the organization’s public image and manage crisis situations effectively.
Oversee all digital channels, including social media, newsletters, and web presence, ensuring consistency and engagement.
Position the organization and its executives as thought leaders through speaking opportunities, guest articles, and industry forums.
Track and analyze the effectiveness of external communications, adjusting strategy based on data and feedback.
Monitor legislative and regulatory changes across all levels to assess their impact on the organization and actively represent its interests with key stakeholders to support positive policy outcomes.