Marketing Manager

ARK Products•Columbia, SC

1d•Onsite

About The Position

The Marketing Manager is responsible for translating ARK Products’ marketing strategy into execution. This role owns the planning, coordination, and delivery of marketing initiatives across content, merchandising, marketplaces, and special projects, ensuring work moves forward efficiently, consistently, and on time and budget. This is a hands -on, execution -led role with light operational oversight. The Marketing Manager manages timelines, vendors, and internal coordination while relying on agencies and partners for specialized or deep technical work. This role serves as the primary point of accountability for day -to -day marketing execution.

Requirements

Experience in digital marketing platforms, consumer product goods, eCommerce, and content workflows
Experience in marketing execution, project management, or general marketing management
Strong organizational and follow -through skills
Comfort managing multiple projects and coordinating across teams and vendors
Ability to balance structure with flexibility in a growing entrepreneurial company
Proactive, collaborative, solution -oriented mindset

Responsibilities

Own execution of the marketing roadmap and content calendar, ensuring initiatives move from idea to completion
Lead new product launches across all channels
Lead select marketing initiatives per quarter (e.g., school system outreach, content digitization projects) from planning through execution
Translate direction from leadership into actionable plans, timelines, and deliverables, escalating risks or blockers early
Coordinate internal teams, vendors, and agencies to ensure projects are completed on time and on scope and budget
Oversee execution of content initiatives across social, blog, website, and marketplaces (coordination and execution support; not content creation)
Manage merchandising coordination for product launches, including photography, content, design, and site updates
Support marketplace growth and optimization efforts by reviewing and updating listings and storefronts, coordinating with agencies, and ensuring accuracy
Support efforts needed to keep vendors, agencies, and platforms moving (execution -focused), such as creating product sets, coordinating content needs, and ensuring agency follow -through
Support product feed management, advertising feeds, and basic integrations primarily through coordination, troubleshooting, and vendor support
Maintain working knowledge of the marketing technology stack and coordinate with vendors, agencies, or platforms as needed to support updates, fixes, and improvements
Pull and review marketing performance data and surface high -level insights to leadership
Document marketing processes into SOPs to support consistency, scalability, and onboarding
Other projects as needed – we are a small team that wears many hats, so flexibility is a must