Marketing Manager - Luderna

Eterniti•Barcelona, CT

8d•Hybrid

About The Position

Eterniti is the leading operator of vacation rentals in iconic holiday destinations, led by a passion for excellence, authentic adventures, and hospitality. With over €2 billion in assets under management, we operate 800+ chalets, villas and apartments under 3 consumer brands: Emerald Stay (our 4 brand), Bo House (our 5 brand) and Verbier Exclusive (our Palace brand). Our guests can discover our properties in more than 25 exceptional destinations across Europe and North America. Location : Barcelona Work model : hybrid (remote + office) Contract : full-time, permanent Schedule : Monday to Friday, continuous working hours Travel : availability to travel (~1/month) to operational destinations Role Overview We are looking for a Marketing Manager with a strong digital focus, who will act as the single owner of marketing , leading strategy, execution, and performance across all channels. This role combines strategic vision and hands-on execution , managing a network of external agencies (SEO, SEM, content, design) while ensuring alignment with business goals and Emerald Stay group standards. The ideal candidate will bring a performance-driven mindset , with a clear focus on conversion, efficiency, and measurable impact on revenue .

Requirements

Minimum 2+ years in digital marketing (more senior profiles will be valued)
Proven experience managing SEO, SEM (Google Ads), email marketing, and social media
Experience working with agencies or external partners
Strong analytical and data-driven mindset
Experience with Google Analytics and performance tools
Basic knowledge of HTML and CSS
Ability to manage multiple projects and priorities
Strong communication and teamwork skills
Spanish C2 level and English C1 level
University degree (preferred)
Driving license
Availability to travel occasionally
Ownership mentality: acts as a mini-CMO within a lean structure
Results-oriented, pragmatic, and efficient
Comfortable combining strategy and execution
Strong business understanding (revenue, margins, ROI)

Nice To Haves

Background in hospitality, travel, or premium services is a plus

Responsibilities

Marketing Strategy & Execution Define, plan, and execute the digital marketing strategy aligned with business growth objectives
Drive performance across all key channels: SEO, SEM, CRM/email marketing, social media, and display campaigns
Optimize marketing efforts with a clear focus on conversion and ROI
Digital Performance & Analytics Measure, analyze, and report on campaign performance across all channels
Monitor KPIs and optimize acquisition cost and channel efficiency
Work with tools such as Google Analytics, Google Ads, and CRM systems
Ensure proper tracking (UTMs, funnels, attribution) and data accuracy
Content & Social Media Design and manage social media presence with a conversion-oriented approach
Lead content strategy across blog, digital guides, website, and campaigns
Ensure continuous optimization of content for SEO and user engagement
SEO, SEM & Campaign Management Lead and coordinate SEO and SEM strategies (Google Ads, search campaigns, display, retargeting)
Manage and supervise external agencies and partners
Optimize campaigns based on performance data and business priorities
Website & Conversion Optimization Identify opportunities to improve website UX/UI and conversion rates
Collaborate with digital and tech teams to implement improvements
Support SEO structure and content hierarchy
Market Insight & Innovation Identify industry trends, customer behaviors, and growth opportunities
Evaluate emerging technologies and propose new initiatives
Bring strategic thinking and innovation into marketing decisions
Collaboration & Coordination Work closely with internal teams: revenue management, operations, and sales
Collaborate with external agencies and partners
Act as the central coordination point for all marketing activities
Branding & Communications Lead the development and execution of brand communications across all channels, ensuring consistency in tone, voice, and visual identity.
Create compelling, on-brand copy for a variety of formats including website content, landing pages, blogs, email newsletters, and marketing campaigns.
Plan, write, and manage regular newsletter communications, optimising for engagement, conversion, and audience growth.
Oversee the creation and maintenance of brand assets, including visual and written materials, ensuring alignment with brand guidelines.
Collaborate with internal teams and external partners to deliver high-quality content that supports commercial objectives and enhances brand positioning.
Manage and evolve website content to ensure it remains accurate, SEO-optimised, and aligned with brand messaging.
Develop and execute content strategies (including blog/editorial plans) to drive traffic, engagement, and brand authority.
Act as brand guardian, ensuring all communications and outputs are consistent, high-quality, and aligned with the company’s identity and values.
Identify opportunities to refine and strengthen brand messaging across all customer touchpoints.