Marketing Manager

Lowney Architecture•Oakland, CA

44d

About The Position

The Marketing Manager is responsible for developing, implementing and executing the strategic marketing plan for the organization in order to attract potential customers and retain existing ones.

Requirements

5-10 years marketing experience in one more of the following industries: construction, engineering, architecture
4-year degree in marketing, communication or related field
Strong Leadership ability, managing staff
Marketing campaign expertise
Excellent verbal and written English, and presentation skills
Demonstrated Graphics Experience with Adobe Suite (InDesign, Photoshop, etc.)
Highly collaborative and able to manage internal and external relationships and execute programs effectively across functions and geographies.
Ability to influence and be decisive in planning, execution, and making recommendations based on a broader understanding of issues, business line priorities, or industry trends.
Resilient, comfortable with ambiguity, able to plot a course and keep going despite inevitable setbacks.

Responsibilities

Lead market research efforts to uncover the viability of current and existing products/services.
Develop Project information sheets to describe each project.
Produce Request for Qualifications (RFQs) and Request for Proposal (RFP’s) responses, including graphics.
Coordinate with the Company leaders and other departments to produce effective marketing strategies.
Work with leadership to develop a Marketing Budget and track it through the year.
Work with our third-party PR firm to track PR initiatives and monitor that they align with company goals.
Manage the Lowney Instagram, Website, and Blog.
Coordinate BD events for company leadership.
Manage speaking engagements for company leadership.
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.