Marketing Manager

PowerSecure • Durham, NC

3d • Hybrid

About The Position

JOB SUMMARY: The Marketing Manager owns the planning and execution of integrated marketing programs that drive brand awareness and support sales enablement. This role is both hands-on and strategic, translating commercial strategy and business objectives into content, campaigns, and programs that generate measurable pipeline impact. Operating as a player-coach, this role leads execution while helping define marketing direction and priorities, and directly develops high-quality marketing materials and content to support business growth.

Requirements

• Bachelor’s degree in business management, marketing, communications, or related field required
• Minimum of 5 years experience in product and/or brand management and marketing commercialization.
• At least 2 years of experience leading, supervising, or mentoring a team.
• Excellent written and verbal communication skills, with the ability to engage internal and external stakeholders and clearly articulate the organization’s value proposition.
• Advanced proficiency with digital marketing tools and platforms (e.g. HubSpot, SEMrush, or similar).
• Strong creative and strategic thinking skills with proven ability to design and execute innovative market engagement campaigns.
• Experience working with and managing external vendors, agencies, and consultants to ensure successful project execution.
• Strong project and time management skills, with ability to manage multiple initiatives simultaneously while meeting deadlines and budgets.
• Ability to perform effectively in a fast‑paced environment, adapting to changing market conditions, customer feedback, and operational challenges.

Responsibilities

• Develop and execute integrated marketing plans aligned to company growth and revenue objectives.
• Own go-to-market messaging, positioning, and campaign themes
• Partner with sales leadership to align marketing initiatives with ideal customer profiles, priorities and revenue goals.
• Manage and optimize marketing budgets to maximize ROI and business impact
• Plan and execute multi-channel campaigns (digital, email, content, events, paid media).
• Continuously analyze campaign performance and optimize based on data insights and Sales feedback.
• Test and scale programs that improve sales conversion across the funnel.
• Ensure consistent brand identity and messaging across all marketing and sales touchpoints.
• Oversee creation of sales enablement materials and customer facing collateral.
• Lead content strategy across key channels including website, thought leadership, and customer stories.
• Ensure messaging resonates with target audiences and supports sales engagement & conversion.
• Manage media relations, press opportunities, and speaking engagements.
• Support executive visibility and thought leadership initiatives
• Collaborate with the Corporate Communications team to align messaging and amplify company narrative.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees