Marketing Manager (Mid -Associate to Senior Level)
About The Position
About Downstream: Downstream is transforming the construction industry by building a marketplace for equipment rentals, portable toilets, and roll -off dumpsters. We are scaling fast. Our vision: bring price transparency, automation, and intelligence into one of the most manual, underserved verticals in the economy. We’re inspired by clean design and modern architecture—and we’re pushing forward with AI -native product thinking, not bolting it on later. The Role: We’re seeking a dynamic Marketing Manager to own all of Downstream’s marketing efforts. This is a mid -associate to senior -level hire with leadership responsibility, including two direct reports (and more in the future). This is a critical role that combines strategic leadership and hands -on execution to scale marketing in a high -growth startup environment. You’ll work cross -functionally with Sales, Product, and Operations to drive growth and position Downstream as the category leader.
Requirements
- 5+ years of marketing experience in a software company.
- Proven account -based marketing (ABM) expertise.
- Experience managing people, with at least two direct reports.
- Based in Dallas, TX(role starts remote, moves to hybrid).
Nice To Haves
- Experience in a startup environment.
- Exposure to the construction industry or B2B marketplaces.
- Strong understanding of AI -driven marketing tools and emerging digital strategies.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Manage and mentor a growing team (2 direct reports to start).
- Build scalable processes and frameworks to support a growing marketing function
- Own Downstream’s ABM strategy, ensuring effective targeting, engagement, and conversion of key accounts.
- Collaborate closely with Sales to align marketing programs with pipeline and revenue goals.
- Drive brand development and ensure consistent messaging across all channels.
- Oversee creation of compelling content that supports thought leadership, customer acquisition, and customer retention.
- Partner with Product to support launches, go -to -market plans, and messaging.
- Establish positioning that resonates with construction, equipment rental, and B2B marketplace audiences.
- Track and report on key marketing KPIs.
- Test and optimize campaigns for maximum ROI.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
