Marketing Manager

Visio Lending

58d•$92,000 - $120,000•Remote

About The Position

Visio Lending is looking for a high-impact, growth-oriented Marketing Manager to serve as the architect and engine of our marketing function. You aren't just a coordinator; you are the central owner of the Visio brand and the primary driver of demand generation. As the bridge between executive vision and agency execution, you will translate high-level business goals into a cohesive, multi-channel strategy. This is a hands-on leadership role for a professional who thrives in a fast-paced financial services environment and possesses the rare ability to think at 30,000 feet while executing at ground level.

Requirements

6+ years relevant Marketing experience with a proven track record in B2B marketing, ideally within financial services, real estate, or fintech
Technical Literacy: Strong understanding of the modern marketing stack (CRMs like Salesforce/HubSpot, Google Analytics, LinkedIn Campaign Manager)
The "Agency Veteran: You know how to get the best work out of an agency because you’ve managed (or worked in) one
Executive Presence: You are comfortable presenting to, challenging, and advising C-suite leadership
Project Mastery: You are hyper-organized and can manage a dozen moving parts without letting a single detail slip
High School Diploma or GED
Internal Applicants: Must meet minimum qualifications and have no recent disciplinary actions

Nice To Haves

Bachelor’s Degree, preferably in marketing, business, or related field
Prior experience in a related field or industry (e.g. mortgage lending, banking, finance, real estate, etc.)

Responsibilities

Own and evolve Visio Lending’s overarching marketing roadmap in direct partnership with the Executive Leadership Team
Set the pace for the organization, ensuring all marketing initiatives are launched on time, on brand, and on budget
Ensure Visio remains the dominant voice in the lending space through consistent, sophisticated messaging across every touchpoint
Oversee all paid media (Google Ads, LinkedIn, Display) with a relentless focus on CPA, ROI, and lead quality
Analyze campaign performance to identify trends, refine targeting, and pivot strategies based on real-time data
Partner with Sales to ensure marketing-generated leads are nurtured through the funnel effectively
Act as the primary point of contact for our external agencies, moving them from "vendors" to "high-performing partners."
Manage agency scope and performance, ensuring creative outputs meet Visio’s high standards and media spend is optimized for maximum impact
Lead the strategy for VisioLending.com, optimizing for SEO, UX, and conversion rate (CRO) to serve brokers, investors, and capital markets
Direct our social media and PR strategy to position Visio executives as industry titans and go-to experts in the lending space
Lead the strategy for industry trade shows, ensuring our presence translates into measurable pipeline growth, not just "brand awareness."
Adhere to all company policies, procedures, and business ethics standards
Perform other responsibilities and duties as assigned based on business needs