Marketing Manager

Bloomsbury Publishing Inc•Greenbelt, MD

1d•$55,269 - $63,000•Hybrid

About The Position

Bloomsbury Academic is seeking an organized, creative, and collaborative Marketing Manager to join our marketing team and launch academic textbooks to the North American market. This position is ideal for someone with at least four years of marketing or publishing experience. This role focuses on supporting marketing efforts to promote our textbooks. The Marketing Manager will be a creative self-starter responsible for developing and executing marketing strategies for Higher Education textbooks and academic resources.

Requirements

Bachelor’s degree required.
4+ years of marketing or publishing experience, ideally in academic or trade publishing.
Strong writing, editing, and communication skills.
High attention to detail and ability to manage multiple projects simultaneously.
Self-starter capable of working independently and collaboratively.
Experience using Microsoft Word, Excel, and Outlook; familiarity with platforms such as Biblio, Monday.com, Mailchimp, Salesforce, Discovery Database, MDR, or similar tools is a plus.
Willingness to travel occasionally for conferences and events.

Responsibilities

Plan, create, and execute Higher Ed marketing campaigns by working with external vendors as well as internal resources.
Manage seasonal, annual, and channel-specific audience marketing plans aligned with sales and long-term growth goals.
Create compelling marketing materials that position Bloomsbury Academic titles effectively to an external audience market, support course adoption efforts, and drive engagement from instructors and students.
Tailor campaigns and messaging for key academic audiences based on market research and user insights.
Facilitate communication with editorial, sales, and marketing to ensure effective campaign execution.
Analyze campaign performance and marketing metrics to optimize strategy, improve effectiveness, and inform future campaigns.
Work with author and content to create digital campaigns, such as author Q&As, webinars, and videos, and then promote to faculty via digital channels.
Help plan and execute comprehensive marketing programs, including:
Content marketing
Social media strategy
Email marketing
Digital advertising
Virtual and in person events and conference marketing
Webinar planning and execution
Advertising and promotional initiatives
Sales enablement materials to support the Higher Education sales team
Collaborate closely with Sales, Editorial, and other departments to support textbook positioning and adoption strategies.
Work with the Assistant Director of Marketing to provide market feedback that informs publishing decisions, product development, and strategic planning.
Participate in publishing meetings and contribute feedback as needed on proposed textbook projects.
Conduct research to understand the audience market, including instructor and student needs, competitor activity, and emerging opportunities in the Higher Education market.
Use insights to inform campaign strategy, product positioning, and departmental process improvements.
Manage marketing and sales budgets effectively.
Support list research, copyediting, and coordination with design and engagement teams as needed.
Work with outside vendors and internal teams to execute campaigns and ensure consistent branding.
Other work, as needed.