Marketing Manager

Boyd Gaming Corporation•Northwood, OH

54d

About The Position

Responsible for assisting the Director of Marketing/General Manager to achieve the overall success of property marketing, including strategy development and implementation, planning, program development and implementation, expense budgeting and processing, and team supervision and development. Key marketing functions with direct oversight may include promotions, events, player development, the players club, and competitor analyses. Other functions (where applicable) may include database analyses, direct marketing, promotions programming, advertising, creative development, digital marketing, hotel yield, entertainment. The Marketing Manager, along with the property management team, is also responsible for the delivery, monitoring, and continual improvement of guest service and satisfaction along with meeting/exceeding property financial goals.

Requirements

Must be 18 years or older
Bachelor's Degree in Marketing or related field, or equivalent work experience.
Four (4) years marketing experience, preferably in the casino industry.
Knowledge of all gaming regulations and procedures.
Strong written and oral communication.
Knowledge of all computer software and office systems.
Must be able to obtain/maintain any necessary certifications and/or licenses.

Responsibilities

Assists in the development and implementation of property marketing plans.
Develops marketing programs which successfully achieve the property's marketing and business goals and are properly aligned with the company, regional, and property brand.
Closely monitors competitive and industry trends and ensures the property is responding to developments and staying competitive.
Creates program budgets, manages expenses, and monitors progress toward maintaining property budgetary goals.
Assists in the review and approval of marketing programs including actions provided by the Marketing Shared Services groups.
Analyzes and reports on success of marketing programs, including the generation of incremental revenues and ROI.
Contributes to successful achievement of property financial objectives.
Assists with the selection and development of marketing team members.
Helps manage selected outside vendors and closely monitors their performance.
Helps ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices.
Helps coordinate marketing support with all other operational departments.
Helps communicate marketing plans, programs, and results to other key departments and team members.