Marketing Manager (Retail Mall)

JLL•Lynchburg, VA

1d•Onsite

About The Position

JLL empowers you to shape a brighter way . Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. JLL has a great opportunity to join our growing Retail Property Management team as a Retail Marketing Manager to implement local marketing and event initiatives, while building community relationships. This position will be located at River Ridge Mall. The Marketing Manager is responsible for leading the center’s marketing efforts in support of the property’s strategic goals. The Marketing Manager will ensure that JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

Requirements

Bachelor’s Degree in Marketing or related field preferred
3-5 years in retail, marketing, advertising or comparable business experience. (Required)
Computer literate, knowledge of marketing fundamentals and research. (Required)
Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask. (Required)
Sales/negotiation skills a plus. (Required)
Must have experience in managing budgets. (Required)
Must have flexibility to work varied schedules including weekends and evenings. (Required)
Strong team player. (Required)

Nice To Haves

1-2 years retail experience. (Preferred)
Event planning preferred
Experience promoting events through social media
Shopping center experience. (Preferred, but not required.)
Sponsorships/revenue generation experience. (Preferred)

Responsibilities

Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.
Analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.
Development of the annual marketing plan for the property(s) based upon the center’s strategic goals.
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the center’s digital media programs (social media, mobile, web) as applicable.
Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property(s).
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL.
Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
Follow corporate policies and procedures for all programs and events.
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Collaborate with property(s) team and regional resources to achieve client-driven property(s) business goals while ensuring that JLL’s Core Practices are followed.
Communicate with the client and regional team members as needed or required.
Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.
If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
Schedule and manage day-to day operations of the Customer Service Center (where applicable).

Benefits

Join an industry leader and shape the future of commercial real estate.
Deep investment in cutting-edge technology to power your work.
Comprehensive and competitive benefits plan
A supportive, caring, and diverse work environment designed for your growth and well-being.
A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.
Personalized benefits that support personal well-being and growth: JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
401(k) plan with matching company contributions
Comprehensive Medical, Dental & Vision Care
Paid parental leave at 100% of salary
Paid Time Off and Company Holidays
Early access to earned wages through Daily Pay