Marketing Manager

Metronet • Evansville, IN

4d

About The Position

In the Marketing Manager role, you are the strategic leadership responsible for overseeing all marketing operations, initiatives, and budget management for the business marketing team. This position requires strong leadership and cross‑functional collaboration to effectively influence and partner with advertising and media agencies, internal teams, and key stakeholders.

Reporting to the Senior Director of Product & Marketing, the role leads the planning and execution of integrated marketing strategies and campaigns across SMB, GEM, Carrier, and Agent channels to drive market share and revenue growth, while providing oversight of brand implementation, campaign management, SEO and content development, website maintenance, social media strategy, sales enablement collateral, and event coordination.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 10+ years of marketing leadership and people management experience.
• Required software experience includes Salesforce; Microsoft Office (Excel, Word, PowerPoint); social media management platforms such as Hootsuite and Buffer; marketing automation and email tools including Marketing Cloud; Craft CMS; and project management software such as Basecamp.
• Willingness to work as a team and independently.
• Must be legally authorized to work in the U.S.
• Proven ability to set strategic marketing directions and build, develop, and lead high‑performing teams.
• Experience building and evolving brands, including customer insights and brand measurement that drive business growth.
• Strong project management and cross‑functional collaboration skills; ability to influence and build trust across the organization.
• Demonstrated success delivering customer‑focused marketing solutions.
• Hands‑on leader with the ability to manage team capacity across multiple priorities.
• Understanding of brand strategy, business objectives, and brand consistency across all marketing channels and materials.
• Experience with digital marketing and website analytics.
• Travel as needed for department/company meetings

Nice To Haves

• Telecommunications industry experience a plus.

Responsibilities

• Develop and execute the annual marketing plan aligned with lead generation and revenue goals across SMB, GEM, Carrier, and Channel segments. Set priorities and guide the team to deliver campaigns on time and on strategy.
• Lead the planning and execution of multi‑channel marketing campaigns. Define success metrics, oversee performance reporting, and manage marketing automation and email nurture programs.
• Ensure consistent brand messaging and positioning across all marketing channels. Maintain brand standards and provide guidance to internal teams and agency partners.
• Oversee marketing communications to ensure clear, consistent messaging for prospective and existing customers.
• Direct the development of content across digital channels, including websites, email, social media, sales collateral, and case studies.
• Manage marketing support for local events and community engagement initiatives, while overseeing the marketing budget and vendor, agency, and platform relationships.
• Track and report on key marketing performance metrics to evaluate effectiveness and inform future strategy.
• Other job-related duties as requested

Benefits

• Recognized as one of the Best Places to Work, we offer a competitive total compensation package, including 80% of medical premiums paid by the company, company-paid disability and life insurance, and a 401(k)-company match with immediate vesting. Plus, enjoy discounted services within our coverage areas and thrive in a locally owned, friendly, and fun atmosphere.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees