Marketing Manager

Casco International LLC

2d

About The Position

The Marketing Manager is a hands-on marketer responsible for executing C.A. Short Company’s day-to-day marketing programs while partnering with our external agency for larger projects, SEO, and creative support. This role blends tactical execution (writing, posting, building emails, publishing content, updating web pages) with project coordination (managing agency deliverables, aligning creative, ensuring campaigns launch on time). The Marketing Manager serves as the operational engine of the marketing department and ensures that campaigns, content, social media, email, product updates, and launch assets get executed with speed, accuracy, and brand consistency.

Requirements

• 3–5+ years of B2B marketing experience (SaaS or HR tech a plus).
• Strong copywriting and ability to produce clear, brand-consistent content.
• Hands-on experience with:
• CRM (HubSpot & Dynamics is preferred but not required)
• Marketing automation
• CMS platforms
• Email builders
• Social scheduling tools
• Highly organized with excellent follow-through and attention to detail.
• Ability to manage multiple priorities and work independently.
• Comfortable collaborating with agencies and cross-functional teams.

Nice To Haves

• Bachelor’s degree in business, Marketing, or Communications and a minimum of 5-7 years' experience developing and leading marketing initiatives.

Responsibilities

• Fully own the creation, build, and delivery of marketing emails, newsletters, nurture flows, and customer communications.
• Write, build, and publish blogs, landing pages, and website updates in the CMS without oversight.
• Draft, edit, and schedule all organic social content and maintain the social calendar.
• Create short-form video scripts, captions, graphics, and campaign assets in partnership with design.
• Maintain and update all core collateral: one-sheets, sales decks, battlecards, product pages, and sell sheets.
• Build complete campaign asset packages (emails, landing pages, social posts, workflows) in HubSpot.
• Own routine website management: page builds, copy updates, resource uploads, navigation adjustments, and performance checks.
• Execute SEO projects including keyword updates, meta optimizations, blog publishing, internal linking, and technical task routing.
• Implement CRO suggestions from the agency or Director of Marketing including A/B tests, form updates, and content adjustments.
• Serve as the primary day-to-day agency contact, ensuring briefs, deadlines, and deliverables stay on track.
• Review agency deliverables for accuracy, alignment, and brand consistency before submitting to the Director of Marketing.
• Keep marketing campaign timelines organized and communicate updates to Sales, Client Services, and Product.
• Pull analytics weekly and monthly across email, web, SEO, paid, and campaigns.
• Build dashboards and report summaries for the Director of Marketing with insights and recommendations.
• Monitor performance and execute optimizations proactively.
• Partner with the SDR Lead to support outbound campaigns with messaging, sequences, one-sheets, and follow-up content.
• Ensure all sales enablement materials are updated and accessible.
• Support Client Services with customer communications for milestones, onboarding, redemption pushes, and holiday campaigns.
• Coordinate product launch materials, timelines, messaging, and content needs with Product and the agency.
• Manage the recognition calendar and related communications.
• Identify gaps, propose solutions, and improve workflows across content, campaigns, and the website.
• Maintain brand accuracy and message alignment across all touchpoints.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees