Marketing Manager

Forefront Dermatology

9d•$100,000 - $115,000

About The Position

Be part of a dynamic Marketing team that's driving the growth of the nation’s largest dermatology group — a unique opportunity to help build marketing programs to support 300+ clinic locations. The growth-focused Healthcare Marketing Manager is responsible for driving same-store growth across a multi-location dermatology healthcare network, with a primary focus on increasing new patient acquisition, delivering appointment volume, cross-promotion of complementary products and services to existing patient base, performance improvement in underperforming clinics, and developing scalable campaigns. The role requires a highly collaborative professional who partners closely with the marketing department (peers and leadership), regional operations managers, clinic leadership, central services, and vendor partners to identify demand gaps, diagnose performance issues, and execute targeted growth strategies that improve access, utilization, and sustained patient flow. The ideal candidate is a self-starter who brings a highly analytical mindset and experience in new patient acquisition across digital, collateral / point-of-care (POC), direct mail, out-of-home (OOH) advertising, and paid media.

Requirements

Bachelor’s degree in Marketing or Business
6+ years of marketing management experience; prior experience in multi-site national healthcare services required
Proven success driving revenue for both service-based offerings and retail products.
Expertise in omnichannel marketing, including product marketing, retail POC, direct mail, OOH, and digital media
Experience collaborating with clinical, operational, and senior stakeholders in complex, multi-site organizations
Strategic growth leadership
Ability to make an impact in a fast-paced environment
Cross-functional collaboration and influence
Data-driven decision-making
Creative and brand stewardship
Operational and financial discipline

Responsibilities

Manage same-store growth strategic roadmap and execution across 300+ dermatology clinics
Identify issues impacting underperforming clinics, develop targeted recovery plan, and execute demand-generation initiatives
Partner with clinic and operations leaders to align marketing initiatives with provider capacity and scheduling realities
Translate marketing and clinic growth goals into actionable, scalable plans across clinics and channels
Establish frameworks to test, evaluate, and build scalable high-performing programs
Build and deploy growth playbooks with repeatable and measurable models to achieve objectives
Apply professional judgment to escalate risks, recommend solutions, and course correct as needed
Develop creative briefs and guide creation and approval of marketing materials across print, digital, social, and in-clinic channels
Partner with internal and external design teams to ensure consistent, high-quality brand execution across touchpoints
Develop and implement point-of-service materials, in-clinic signage, and patient education programs to drive awareness and conversion
Build and maintain reporting to communicate results and guide optimization and scaling decisions
Translate successful pilots into repeatable, scalable strategies across the clinic network
Use data and insights to continuously optimize performance and patient experience
Manage marketing budgets with strong financial discipline
Lead the end-to-end roadmap for onboarding of a new eCommerce product platform, and subsequently the ongoing partner relationship to drive adoption, revenue performance, and site accuracy
Identify media, sponsorship, and event partners; negotiate contracts; and coordinate paid media placements, budgets, and invoicing
Manage relationships to deliver peak performance from external vendor in relation to gift cards, Canva, media, print advertising, and direct mail to ensure best pricing, performance, accountability, and alignment with goals
Own the company’s branded merchandise site, including product selection, sales assessments, online store performance, fulfillment, and pricing
Drive field adoption of targeted marketing campaigns to deliver against enterprise and clinic-level objectives
Partner with Forefront Operations to develop training programs, toolkits, and playbooks to improve clinic execution, accelerate adoption, and improve customer experience
Improve inbound lead conversion by developing messaging and educational content for agents