Marketing Manager

Royal Lahaina Resort•Lahaina, HI

12h

About The Position

The Resort Marketing Manager contract coverage role is responsible for maintaining existing systems, processes, workflows, meetings, agency and partner relationships, and marketing strategies that meet the resort marketing objectives. They will manage, coordinate and execute all marketing, advertising, promotional, and programming activities across the resort in partnership with the General Manager and Regional Director of Marketing.

Requirements

Minimum two years of hotel experience, preferred luxury lifestyle or events, in a related hotel department (Marketing, Communications, or a related field.)
Proficient in Microsoft 365/Office and marketing tools (i.e. Canva, Adobe Creative Suite, CRM platforms, etc.)
Maintain a warm and friendly demeanor at all times
Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
Must be able to multitask and prioritize departmental functions to meet deadlines
Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
Attend all required meetings and trainings
Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations • Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessary
Must be able to cross-train in related areas
Must be able to maintain confidentiality of information
Must be able to show initiative, including anticipating guest or operational needs
Perform other duties as requested by management
Flexible and long hours are sometimes required
Computer/Desk work for extended periods
Light work: exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects

Responsibilities

Support the execution of integrated marketing strategies and campaigns aligned with brand standards, revenue goals, and measurable ROI/KPI outcomes for the resort, spa, F&B outletsand luau (with direction from regional luau marketing director).
Collaborate closely with the General Manager, Director of Sales & Marketing, Director of Revenue, regional marketing team, media partners, and PR agencies to ensure cohesive communication and marketing alignment.
Manage the creation, design, and production of all collateral, promotional materials, and property branding elements.
Curate and execute lifestyle programming, events, and activations that generate press, social engagement, and positive guest sentiment.
Oversee website content updates, blogs, and overall content strategy in coordination with the Director of Sales and Marketing.
Ensure strict adherence to marketing and brand standards across all platforms and guest touchpoints.
Manage marketing budgets, invoice processing, and accounting protocols.
Lead internal marketing meetings to align departmental initiatives and maintain open communication.
Oversee photo and video shoots; manage creative assets and maintain the resort’s image library.
Provide strategic reporting and analysis, including market research, campaign performance, and ROI insights.
Create branded presentation materials and ensure consistency across all corporate and guest-facing documents.
Support Sales, Revenue, and F&B teams with targeted collateral, promotions, and marketing support.
Attend key business meetings (Revenue, Digital Marketing, PR, and Department Head) to share strategies and measurable results.
Manage relationships with third-party vendors and media partners to ensure timely and effective project execution.