Marketing Manager

Career Pathways Consulting • Washington, DC

8h • $65,000 - $75,000 • Remote

About The Position

We are seeking a Marketing Manager to serve as the internal owner of marketing strategy and campaign execution at VJR Consulting Firm. This is a working manager role. The Marketing Manager will serve as the primary driver of marketing strategy and execution and will be expected to personally execute core marketing campaigns while owning the overall strategy. In this role, you will take high-level vision and priorities set by the Chief Education Officer (e.g., “Launch a Q2 webinar on X topic” or “Increase booked consultations”) and translate them into clear marketing strategies, campaigns, and execution timelines. You will own campaign design and delivery end-to-end—writing briefs, setting targets, building funnels, executing campaigns, and using performance data to refine and improve results. This role is ideal for an early- to mid-career marketing professional who has strong execution skills and is ready to grow into deeper strategic ownership. Over time, this role is expected to replace external marketing consultants and become the internal marketing lead, with the opportunity to coach or manage junior marketing support as the firm scales.

Requirements

• Bachelor's Degree in Marketing preferred; Specific training in Marketing is a plus.
• 3+ years of demonstrated experience in marketing, communications, or digital marketing roles
• A minimum of 2 years experience building and launching end to end funnels (email sequences, landing pages, CTAs)
• Previous direct ownership of marketing campaign execution and performance outcomes
• Previous experience writing marketing copy with proven results, emphasizing clarity, creativity and accuracy
• Hands on experience with email marketing tools and website builders, s such as Google Workspace (including Google Analytics) , Wix, GoHighLevel, email marketing platforms, and social scheduling tools
• Familiarity with project management systems (ClickUp or Monday.com preferred)
• Strong project management skills with ability to plan campaigns at least 2-4 weeks in advance
• Ability to analyze performance data and adjust tactics accordingly
• Highly organized, proactive, and able to manage multiple priorities
• Comfortable working independently while collaborating closely with leadership
• Candidates should be prepared to share examples of campaigns they personally executed, including landing pages, emails social campaigns, and discuss performance results.
• Portfolio or prior examples of marketing campaigns are required

Nice To Haves

• Experience in B2B , consulting or education sector is a huge plus.

Responsibilities

• Marketing Strategy & Planning
• Translate organizational priorities and leadership vision into actionable marketing strategies and campaigns
• Develop quarterly and semi-annual marketing plans (e.g., Q1/Q2) aligned to business goals and capacity
• Establish and refine Ideal Customer Profiles (ICPs), audience segments, and corresponding user journeys
• Design clear pathways to conversion, including discovery calls, program enrollment, referrals, and re-engagement
• Develop and refine positioning statement and core message pillars based on the ICP’s needs
• Proactively track marketing and education industry trends and integrate relevant insights into campaign strategy, messaging, and positioning.
• Campaign Ownership & Execution
• Own end-to-end execution of marketing campaigns, including:
• Campaign briefs and timelines
• Messaging and positioning
• Funnel design (emails, landing pages, CTAs)
• Launch coordination and follow-through
• Write and edit marketing copy across channels (email, landing pages, social posts), prioritizing clarity, accuracy, and action
• Build and maintain landing pages, forms, and basic funnels using Wix, Go High Level) and related tools
• Collaborate with internal team members and contractors as needed to support design, video, or specialized assets
• Content & Channel Strategy
• Develop and maintain a social media content strategy aligned to VJR’s content pillars (visibility, thought leadership, product offerings)
• Ensure consistent posting cadence aligned to the marketing calendar
• Engage with followers, partners, and relevant communities to increase visibility and brand awareness
• Leverage analytics to refine channel strategy (e.g., posting timing, content formats, engagement trends)
• Performance Tracking & Optimization
• Define success metrics for campaigns (e.g., engagement, consult bookings, registrations, conversions)
• Monitor performance data and adjust strategies and tactics accordingly
• Maintain visibility into key metrics, including:
• Social engagement and growth
• Consultation bookings
• Webinar registration and attendance
• Refine dashboard to highlight marketing KPIs and report observations and next steps to Chief Education Officer on a monthly basis
• Website Strategy, Build, and Launch
• Own website strategy and page architecture in service of campaign goals, including messaging, structure, and conversion pathways.
• Build and launch new landing pages, forms, and funnels using Wix and GoHighLevel, ensuring alignment to campaign objectives and user journeys.
• Define page purpose, calls to action, and performance expectations; delegate ongoing updates and upkeep to the Professional Assistant as appropriate.
• Strategic Assets & Systems
• Lead the development and refinement of VJR’s core brand assets, including brand guidelines, key messaging frameworks, and positioning statements aligned to the firm’s mission and values.
• Develop and maintain a consistent “brand story” that clearly communicates VJR’s impact, approach, and differentiation across all marketing channels.
• Own the creation and ongoing refinement of a branded slide deck template and core presentation materials used for webinars, proposals, and speaking engagements.
• Ensure all marketing materials reflect cohesive brand voice, visual standards, and messaging consistency across platforms.
• Establish repeatable templates and systems for proposals, case studies, campaign briefs, and reporting dashboards to increase efficiency and quality.
• Lead the annual development of VJR’s Annual Report as a recurring strategic asset, including:
• Narrative development and positioning
• Synthesis of case studies and impact data
• Coordination of inputs and production support as needed
• Use project management tools (e.g., ClickUp, Monday.com) to plan work, track progress, and ensure transparency
• Collaboration & Leverage
• Collaborate closely with the Chief Education Officer to align on priorities, messaging, and approvals
• Effectively leverage the Professional Assistant for executional marketing support, including scheduling posts, uploading content, formatting pages, and implementing approved updates.
• Maintain clear briefs, timelines, and expectations to ensure delegated work aligns with campaign strategy and brand standards.
• Partner with external consultants on a project basis as needed, with the goal of internalizing core marketing ownership over time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level