Marketing Manager

Zeiders Enterprise•Woodbridge, VA

1d•Remote

About The Position

Zeiders supports individuals and families across federal, state, and local government and commercial sectors. As a longstanding veteran owned business located in Woodbridge, Virginia, we bring decades of experience as industry experts in comprehensive program management, case management, staffing services, and organizational support to improve the quality of life for communities. Our people-centric, solution- focused business approach is built on subject matter expertise, quality processes, and innovative solutions which have cultivated strong partnerships and earned client confidence and repeat business from satisfied customers over 40 years. We seek individuals with strong passion for what we do and our commitment to quality service. Summary - This is a contingent opportunity and would begin work upon the contract award. The Marketing Manager supports the promotion and delivery of Fleet & Family Support Programs (FFSP) by planning, coordinating, and executing strategic marketing and outreach efforts. This role ensures Sailors and their families are informed of and connected to available resources, trainings, and services. The Marketing Manager leverages digital platforms, content curation, and targeted communication strategies to enhance program visibility, accessibility, and engagement across Navy communities. This position is on the Professional Development and Training Team (PDTT). This is a telework position.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Minimum of 3 years’ experience in marketing with a focus on digital media . Work samples will be requested.
Experience developing and executing digital marketing and communication strategies across web and social media platforms, tailored to diverse target audiences.
Experience in video creation with platforms such as Camtasia or Adobe Premiere Pro.
Demonstrated proficiency in using common industry software applications to include Microsoft Office suite, specifically Power Point and Publisher
Knowledge of the military lifestyle culture
Skilled in drafting graphic ma terials utilizing common industry professional graphic design tools.
Excellent oral and written communication skills.
Creative thinking and problem solving.
Ability to multi-task, anticipate needs and work independently.
High comfort level with the use of technology for communication and task completion.
Ability to work effectively in a virtual team environment.
U.S. citizenship is required for this position in accordance with specific federal contract requirements.
Ability to successfully complete a pre-employment and government background investigation to include FBI fingerprints.

Nice To Haves

Knowledge of Navy, military family programs and/or Fleet and Family Support Programs
Experience in use of online project management and collaboration tools to manage projects, deadlines and collaborate with virtual team members and customers.
Experience in marketing in a military environment and demonstrated understanding of military affiliated communication channels
Adobe Creative Cloud graphic design software experience

Responsibilities

Plan, execute, and optimize audience-tailored marketing campaigns across multiple platforms (social media, video, print)
Develop campaign timelines and ensure timely delivery of products and messaging
Expand and enhance communication outreach strategies to support program growth
Coordinate with program staff, leadership, and command points of contact to align messaging with operational needs
Develop and produce marketing content, including print copy, videos, social media graphics, flyers, newsletters, and presentations
Write and distribute weekly messaging for commands and Learning Management System. (LMS)
Apply content curation principles by identifying, selecting, organizing, and sharing high-quality resources, presenting them in a meaningful and user-friendly way
Translate complex program information into clear, engaging content tailored to Sailors and families
Develop and schedule social media content to increase awareness and participation
Monitor engagement and respond to inquiries in coordination with program staff
Support outreach to commands, family members, ombudsmen, and community partners
Promote FFSP training (webinars/events) and programs across program areas (deployment readiness, transition assistance, resilience, financial readiness)
Coordinate marketing content for live and virtual events, including registration, reminders, and follow-up communication
Support Mobile Training Team (MTT) and command-requested training promotion
Develop and distribute targeted email campaigns and newsletters
Maintain and segment distribution lists for specific audiences
Track performance metrics (open rates, engagement) and refine strategies accordingly
Collaborate with Public Affairs Office (PAO) as appropriate to ensure alignment with Navy communication standards
Ensure all materials meet Navy branding, policy, and communication guidelines
Coordinate required reviews and approvals