Marketing Manager

MESSINA HOF WINE CELLARS INC•Bryan, TX

About The Position

This position is responsible for the direction and execution of all marketing, public relations, and digital sales/e-commerce for all departments of Messina Hof Winery and the overall Messina Hof Brand.

Requirements

Related degree and/or 5-10 years of experience
Have good long and short-term memory and ability to maintain records, organize and multi-task
A basic understanding of wine sales and distribution
Ability to problem solve and communicate effectively verbally and in writing
Able to operate a personal computer and be familiar with a variety of computer programs, including graphic design, desktop publishing, Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Orderport, etc.
Self-motivated and able to work independently to meet necessary sales goals and deadlines
Understand fundamentals of public relations, how it complements Marketing and how it supports overall Brand building. Understand website management and development along with digital advertising methods.
Excellent communicator and relationship builder

Responsibilities

Responsible for growth and development of Messina Hof and increased market share through data collection, strategic customer identification, promotion and marketing development, execution of plans, and communication both internal and external to our company.
Coordinate marketing and strategic sales initiatives and activities of all departments and across all mediums. Maintain open communication with other Messina Hof managers on execution of marketing and strategic sales plans and development of programs to achieve company goals.
Plan, organize and execute advertising campaigns, as well as create aggressive promotions and marketing strategies, and maintain master advertising calendar.
Responsible for creating and executing sales/promotional, marketing, and advertising presentations to strategic partnerships and potential clients.
Responsible for development, expansion, and diversification of digital sales, digital advertising, and overall e-commerce sales channels.
Assist with management of common carrier and shipping relationships, ensure shipping compliance, oversee shipping logistics and address any shipping-related supply needs.
Responsible for company website management and development, e-commerce portals and digital sales channels, digital promotions, digital content creation and management, SEO rankings, blogging and social media campaigns and digital marketing initiatives.
Utilize emerging technologies, such as artificial intelligence (AI) and new programs, to streamline and bolster marketing efforts and overall sales.
Coordinate with the Messina Hof Wholesale Division to create and execute sales programs, materials, marketing, and presentations to increase sales through the distribution networks.
Responsible for identification and full support of competitions, festivals, conventions, appearances, events, and demos that create positive results for the company.
Establish rapport and maintain relationships with customers, industry partners and media contacts.
Supervise public relations and marketing employees and manage marketing internship program.
Provide all necessary channels of communication to all relevant contacts with the news, media and related communities.
Maintain Brand standards according to documented Brand strategy, personality and values.
Responsible for the timely design and creation of content for all newsletters, press releases, social media channels, company marketing materials, labels, ads, radio scripts, posters, displays and point of sale (POS) materials, etc.
Ensure that marketing materials, POS, displays, and other printed materials are maintained in appropriate volume in marketing inventory and displayed in all hospitality locations.
Responsible for wine and food product label design, ordering, stocking, and tracking for all products.
Execute all federal and state label approvals and maintain compliance standards and records for all products in accordance with state and federal law.
Responsible for departmental budget development and meticulous management of expenses.
Oversee communication to Messina Hof staff all items, programs, and events to be promoted, as well as all information regarding company press, accolades, product updates, or announcements.
Maintain customer database and e-mail list and coordinate weekly e-mail blasts.
Perform other duties as required.