Marketing Manager - Utah Business

Deseret News Publishing Company • Salt Lake City, UT

5d

About The Position

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. The Utah Business Marketing Manager develops and implements a variety of marketing and communications strategies and tactics to build brand awareness and grow audience through the website and social channels, at events and with print subscriptions. The Utah Business brand and products fill a unique space in the state with the stories and events that champion and celebrate the people who contribute to the #1 economy in the nation. We seek a Marketing Manager who will further amplify this purpose. The ideal candidate has previous experience creating measurably effective marketing and communications content (social media, ad campaigns, email marketing campaigns, etc.). In addition, they are ready to help refine our overall strategic marketing approach. They are eager to own all the steps in the process from ideation and creation to deployment and measurement. This is an excellent opportunity for someone excited to take their skills to the next level and significantly contribute to a high-impact brand. This role reports to the vice president of marketing and has a close working relationship with the executive editor. There are no direct reports, but the Marketing Manager may occasionally have an intern assigned to work with them. The role is an integral part of the Utah Business team and works closely with the editorial, events and sales teams.

Requirements

• Bachelor's degree in marketing, advertising, communications, or related field
• 5+ years of experience in marketing or communications, or related fields
• Strong communication (written and verbal) and storytelling skills
• Content creation experience in marketing and social media
• Ability to manage multiple priorities
• Experience being an effective contributor on cross-functional teams

Nice To Haves

• Experience working in media, publishing, or events
• Data analytics and measurement experience
• Demonstrable experience developing successful marketing strategies that measurably increase audience engagement
• A strong connection to, and knowledge of, Utah's thriving business community

Responsibilities

• Social media: creativity in content creation (including video), social account management
• Brand awareness and engagement campaigns through digital marketing and ad trafficking
• Email marketing
• Public and community relations
• Event and content promotion

What This Job Offers

• Job Type: Full-time
• Career Level: Manager