Marketing Manager

Homes By West Bay LLC•Riverview, FL

8h•Onsite

About The Position

Casa Fresca Homes is a modern homebuilder redefining the new-home experience through innovative design, streamlined processes, and exceptional value. We strive to empower homeownership through smart, stylish, yet attainable homes, delivered through a quality-driven process paired with the highest level of customer service and satisfaction. Our success is guided by a shared commitment to integrity, accountability, and excellence. We believe there are no shortcuts — our goals are achieved only through the dedication, collaboration, and real commitment of every employee. By living our values each day, we create thoughtfully designed homes, meaningful customer relationships, and vibrant communities throughout the Southwest and Central Florida markets. Casa Fresca is seeking a driven and detail-oriented Marketing Manager to join our award-winning team and supporting our Central Division communities. As one of the largest privately owned homebuilders in Florida, we are looking for an experienced marketing professional with a proven track record in the industry. The ideal candidate is a strategic thinker, highly efficient, and a powerhouse in executing impactful campaigns, marketing initiatives, and events. This role reports directly to the Director of Marketing.

Requirements

5-7 years of marketing experience in homebuilding, real estate, or a related industry.
Strong budget management skills, with experience allocating resources for maximum impact.
Expertise in digital marketing and analytics tools
Creative problem-solving mindset with the ability to adapt strategies based on market trends.
Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
Strong communication, collaboration, and vendor negotiation skills.
This is an on-site position based in the Tampa Bay, FL area and will require relocation if you are not currently located in the area. While the role is primarily in-person, there may be limited access to remote work at the discretion of management and based on business needs.
This is an exempt role, which may require working more than eight hours per day.
Being authorized to work in the U.S. without employer sponsorship is a precondition of employment.

Responsibilities

Develop and execute marketing campaigns that drive brand awareness, lead generation, and home sales.
Oversee digital and traditional marketing efforts, including signage, social media, email marketing, paid media, content creation, and print materials.
Oversee digital asset management (DAM), ensuring all marketing materials (photos, videos, floorplans, renderings, brochures, etc.) are accurate, organized, accessible, and up to date.
Plan and manage community launches, promotional events, and Realtor outreach initiatives.
Ensure brand consistency and high-quality marketing materials across all platforms.
Manage relationships with vendors, agencies, photographers, printers, and media partners.
Ensure cost-effective solutions without compromising quality and brand integrity.
Continuously research industry trends, competitor strategies, and customer insights to refine marketing approaches.
Develop creative, out-of-the-box strategies to engage homebuyers and increase market presence.
Adapt quickly to market changes, sales performance, and business needs by adjusting marketing plans accordingly.
Track, analyze, and report on marketing campaign performance using KPIs and data-driven insights.
Optimize campaigns based on analytics, adjusting strategies for improved lead conversion and customer engagement.
Assist the Director of Marketing with special projects as needed.