Marketing Manager

Schweid & SonsEast Rutherford, NJ
22h$110,000 - $125,000Hybrid

About The Position

Schweid & Sons is a family-owned and operated premium ground beef company with a proud heritage spanning four generations. We supply top-quality beef to Retail, Foodservice, and National Account customers across the U.S. and are committed to quality, customer service, and innovation in protein manufacturing. We’re searching for a CPG Marketing Manager with 5+ years of food CPG experience, a love of great food, and the passion to bring a premium brand to life across every touchpoint. If you thrive in a fast-paced environment and have a love of storytelling, this is for you! This role is responsible for leading marketing campaigns and initiatives for the Schweid & Sons brand, with a strong focus on sales support, digital media, and consumer engagement. You will collaborate with sales teams, cross-functional partners and agencies to ensure campaigns are executed with excellence, while managing budgets and mentoring a direct report to deliver best-in-class marketing.

Requirements

  • 5+ years of marketing experience in the CPG food industry, a must.
  • Proven ability to execute marketing campaigns across consumer-facing channels.
  • Proficient in developing POS materials, sales presentations, and marketing collateral.
  • Experience with experiential marketing and event execution.
  • Skilled at managing agencies, budgets, and creative development.
  • Bachelor’s Degree in Marketing, Business, or related field

Nice To Haves

  • MBA preferred.
  • Familiarity with Circana (IRI/Nielsen) panel data and ability to extract actionable insights, a plus.

Responsibilities

  • Own end-to-end execution of all Instacart Marketing campaigns, serving as the primary lead for strategy, activation, optimization and performance reporting.
  • Track campaign performance and pacing to make real-time optimizations to maximize efficiency and impact.
  • Execute retailer e-commerce advertising programs, ensuring brand consistency, strong storytelling, and measurable sales impact across platforms.
  • Create compelling sales presentations that help our sales team win business with confidence.
  • Develop impactful POS and sell sheets to support Foodservice and Retail sales.
  • Execute against the Foodservice marketing strategy by developing supportive materials and resources that address operator and distributor needs and strengthen sales efforts.
  • Partner with sales teams to develop and execute omnichannel shopper marketing activations.
  • Lead marketing support for product innovation, ideating on strategies and programs that bring new products to market with clarity and excitement.
  • Organize and execute experiential events that demand strong planning, logistics coordination, and on-site management to bring the brand to life in impactful ways.
  • Manage and monitor your campaign budgets, keeping spending on track while ensuring we’re consistently measuring and evaluating ROI across all marketing initiatives.
  • Use analytics tools to uncover insights that support sales by identifying category trends, growth opportunities, and competitive shifts that strengthen customer presentations and selling strategies.
  • Report on campaign effectiveness and recommend optimizations.
  • Manage and mentor one direct report, fostering growth and professional development.

Benefits

  • Time Off: PTO, Safe & Sick Time, and Paid Holidays.
  • Health Benefits: Medical, vision, dental, HRA, and voluntary disability benefits.
  • Financial Benefits: 401(k) + employer match and life insurance.
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