Club Ride Marketing Manager

AECOM • Las Vegas, NV

3d • Onsite

About The Position

AECOM is seeking a proven Marketing and Communications Professional to work out of our Las Vegas, NV Office and lead the marketing efforts for the Regional Transportation Commission of Southern Nevada’s Club Ride program. This is a Full Time (40 hour work week) role on a 4/10 schedule. This individual will be expected to work Monday - Thursday out of the client's office. Program Information: Club Ride works with the business community, regional stakeholders and residents to promote travel options that help reduce traffic congestion and travel emissions in Southern Nevada. The program provides education, services and promotions that encourage the use of transit, cycling, walking, carpooling and vanpooling as a means to improve quality of life in the community. AECOM is responsible for the comprehensive management of Club Ride. This includes an outreach team responsible for developing community relationships and maintaining a network of employer and community partners that implement commute options programs. It also includes the oversight of a multi-disciplinary team of subconsultants that fulfill regional marketing and communications along with specialized strategies to expand the program’s reach and impact. Additional Job Detail: The Marketing Manager oversees and directs comprehensive Club Ride marketing, media and communications supported by an annual marketing plan, events and promotions calendar and a team of colleagues and subconsultants. The Marketing Manager is responsible for maintaining a suite of communications and marketing concepts, creating and executing plans for the annual schedule of events, and creating and executing seven annual modal promotions. Additional responsibilities include the oversight and delivery of all program communications assets including the website and online contents, social media channels, brand awareness, modal promotions, campaigns, paid media and print and digital collateral.

Requirements

• BA/BS + 6 years of relevant experience or demonstrated equivalency of experience and/or education
• Valid US Driver’s License is required for this position. As a condition of employment, selected candidate must pass a Motor Vehicle Records review
• The ability to lift and carry presentation equipment that may weigh up to 30 lbs.
• Must have reliable access to a mobile cellular telephone

Nice To Haves

• Bachelor’s degree in marketing, communications, or related field
• 7+ years of professional marketing and communications experience
• Proven experience and examples developing and executing large-scale business and community events
• Proven experience and examples creating and implementing promotional campaigns that drive awareness and participation
• Proven experience and examples presenting to C-Suite and Executive-level leadership
• Proven experience and examples overseeing staff and coordinating internal and external resources
• Proven experience and examples using digital communication and marketing platforms, such as MailChimp and SurveyMonkey
• Proven experience and examples launching and managing traditional and social media strategies and platforms, with knowledge of related performance metrics
• Effective communication through strong verbal and written skills
• Strong project management skills and expertise

Responsibilities

• Coordinate with RTC’s Media and Marketing team to understand RTC marketing and communications protocol and approach; follow requirements and templates for developing plans and seeking input and approval.
• Present communication plans and marketing strategies to RTC executive-level leadership for approval and participate in leadership meetings with AECOM and GAMM.
• Refresh and maintain Club Ride web pages
• Maintain approved program talking points for use by the Club Ride team, RTC and subconsultants that focus on consistent messaging and strategy by audience
• Develop an overall Club Ride campaign every other year that features refreshed graphics and theme/tagline that is used across program materials including print and digital
• Maintain a Club Ride brand and style guide
• Manage the Club Ride social media channels with annual KPIs for growth and engagement levels
• Develop presentation templates and content for Club Ride speaking opportunities.
• Develop content and materials to promote Club Ride’s programs and services
• Develop marketing collateral to support employer outreach including newsletters, case studies, brochures and print materials
• Produce and maintain materials needed for events to engage directly with commuters and members/residents of the community; includes tablecloths, banners, give-away and promotional items, prize wheel (or similar engagement tools), flyers, etc.
• Develop and maintain a suite of modal promotions that recur annually. The suite includes Try Transit (February), Bike Month (May), Any Trip. Any Where. (August) and Biketober (October)
• Develop full event plans that detail all communications and outreach activities, creative design and content, goals and KPIs, and a promotional schedule.
• Plan and conduct a suite of events annually that include the annual Star Awards employer recognition luncheon, two Transportation Coordinator Networking sessions, and a Chamber of Commerce Forum/Panel Event
• For each event, develop a communications plan, budget, KPIs, agenda and run of show, invitations and event materials for distribution; coordinate event space, speakers, presentations and logistics; survey participants for level of satisfaction and input; provide event summary and outcomes.
• Recommend, develop, and refine the tracking metrics for all marketing activities
• Monthly report with quantitative tracking of marketing activities, analytics for digital communications and social media, campaign outcomes, and narrative description of key events and impacts.
• Oversee the work of marketing subconsultants to provide creative design and content creation, layout and distribution of electronic communications and event support.
• Provide guidance, mentorship, and oversight to junior marketing team member(s) to ensure their work aligns with the overall marketing strategy and program goals.
• Assign tasks, set clear expectations, and monitor progress to ensure timely and high-quality deliverables.
• Conduct regular check-ins to provide feedback, address challenges, and support professional development.
• Foster a collaborative and inclusive team environment that encourages creativity, innovation, and accountability.

Benefits

• AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, flexible work options , well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees