MARKETING MANAGER (NORTH AMERICA)

Live Nation Entertainment • Los Angeles, CA

23h • $64,000 - $80,000

About The Position

The Marketing Manager plays a critical role in the tactical planning, management, and execution of B2C marketing and communications strategies supporting Ticketmaster Music’s suite of products and services. As the primary marketing point of contact for assigned touring artist and promoter clients across the United States and Canada, core responsibilities also include delivering consultative insights, expertise, and recommendations, as well as providing exceptional customer service. This position works closely with teams across Ticketmaster Music (including Artist & Promoter Relations and Operations) and actively collaborates with marketing stakeholders throughout Ticketmaster and Live Nation Entertainment. The ideal candidate excels at building deep relationships with clients and internal teams. They skillfully manage both client expectations and internal teams supporting client deliverables. Adaptable and versatile, they are comfortable playing a variety of roles depending on the situation and successfully balance strategic and operational functions in an ever-changing environment. This role requires fluency in both English and Spanish for client communication.

Requirements

• BA/BS in Marketing or a related field
• 3+ years of experience in a role with similar requirements in digital marketing or the live entertainment industry
• Bilingual in English and Spanish (verbal and written) for direct client communication; able to deliver presentations, lead educational meetings, and write effectively
• Ability to effectively interact with clients and colleagues across the executive, mid-manager, and day-to-day operations levels in a professional, service-oriented manner
• Strong written and verbal communication and comprehension skills, ability to adjust style based on audience
• Exceptional organizational skills and attention to detail
• Ability to work effectively under pressure and tight deadlines
• Strong quantitative skills including analytical abilities
• Understanding and interest in the business side of the live music industry.
• Strong proficiency required in Microsoft Office products - particularly Excel and PowerPoint

Nice To Haves

• Knowledge of Latin music industry and familiarity with evolving artists and trends in the space preferred
• Proficiency in Photoshop, Google Analytics, and Salesforce preferred

Responsibilities

• Support the adoption and success of Ticketmaster Music’s products and services, designed to help artists and promoters meet their touring goals.
• Develop impactful B2C marketing and communications strategies that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products.
• Liaise with Ticketmaster Music teams globally to collaborate on campaign strategies, drive consistency across territories.
• Guide client marketing contacts in effective product usage, including reporting and marketing solutions.
• Translate demand and marketing data, proactively turn into actionable insights and learnings.
• Support reporting, data, and analytics projects, utilizing both internal and web tools (i.e. Google Analytics).
• Partner with B2B Product Marketing in the development of compelling presentations, sales decks, and marketing materials that effectively communicate our products and services to client stakeholders.
• Capture client stories to demonstrate the value clients are deriving from our solutions and provide feedback to B2B Product Marketing teams to produce case studies and related content.
• Assist with copywriting, image re-sizes, and similar tasks related to marketing campaigns.
• Serve as the internal “expert” on our clients: understand their business challenges/opportunities, how Ticketmaster’s current offerings benefit them, and advocate for new offerings.
• Attend and lead meetings with clients, deliver compelling content and information via formal presentations.
• Provide excellent communication with clients and internal teams, ensuring nothing falls through the cracks.
• Establish and maintain strong relationships with internal teams, clients, and peers.
• Stay current on live entertainment and marketing industry knowledge.

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match, stock reimbursement program
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off, crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees