Marketing Manager, Scribner Books
About The Position
The Scribner imprint is seeking a Marketing Manager to support its distinguished and time-honored publishing program. Founded in 1846, Scribner is a leading home for timeless fiction and nonfiction, publishing a diverse list that includes commercial and literary fiction, poetry, history, science, and narrative nonfiction. The ideal candidate will have a broad interest in books and culture and the ability to develop thoughtful, multi-tiered marketing campaigns for a wide range of titles. This role requires someone who can work both independently and collaboratively across departments to execute impactful marketing strategies. The Marketing Manager will be responsible for developing and executing marketing campaigns, analyzing sales and audience data, creating compelling content, managing social media strategies, and presenting insights and campaign plans to internal and external stakeholders. This position reports to the VP, Deputy Publisher of the imprint.
Nice To Haves
- 3–7 years of marketing experience in book publishing or a related industry
- Demonstrated success in consumer-facing campaigns, digital marketing, social media strategy, and talent management
- Advanced experience with advertising platforms and business manager tools across: Meta X LinkedIn Reddit Google TikTok
- Strong familiarity with publishing industry platforms, including: Goodreads NetGalley Edelweiss BookScan Amazon Vendor Central
- Experience using prospecting tools such as EduDataHub, MDR, and other niche media databases
- Excellent communication, writing, and presentation skills
- Confidence presenting to internal leadership and high-profile external stakeholders, including authors, celebrities, public figures, and thought leaders
- Highly organized, detail-oriented, collaborative, and adaptable
- Strong understanding of the evolving media and digital marketing landscape
- Genuine interest in current events, culture, and the publishing industry
- A motivated professional interested in long-term career growth within publishing
Responsibilities
- Develop and execute 15–20 frontlist marketing campaigns annually
- Analyze sales data and market trends to identify opportunities for growth
- Allocate and manage title-level marketing budgets
- Create and distribute sales and marketing collateral across multiple channels
- Collaborate with sales representatives and retail partners to secure merchandising opportunities
- Conceptualize creative assets for advertising, sales materials, and promotional campaigns
- Develop and implement paid and organic social media strategies
- Advise authors on social media strategy and manage author accounts when appropriate
- Create and publish digital content, including writing, editing, filming, and producing social media assets
- Maintain consistent communication with internal teams and external partners throughout the publishing process
- Identify and execute strategic partnerships, including collaborations with social media creators and influencers
- Manage early reader and discovery platforms such as Goodreads and NetGalley to maximize title visibility
- Lead sales and marketing meetings with internal teams and external stakeholders
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
