Marketing Manager

Safetrust•Irving, TX

4d•Hybrid

About The Position

About Safetrust Safetrust is building the future of identity. Imagine a world where your phone, wearable, or digital credential becomes your secure key—unlocking buildings, systems, and experiences seamlessly across physical and digital environments. That’s what we do. Our platform combines IoT devices, mobile credentials, and cloud-native architecture to power secure access for Fortune 200 companies and global enterprises. As we evolve from a hardware-centric model to a platform and services-driven business, marketing plays a critical role in shaping how the market understands—and adopts—Safetrust. Why This Role Matters This role sits at the center of Safetrust’s go-to-market transformation. You will help define how we position, package, and take our platform to market—shifting perception from hardware to a scalable, recurring, services-driven identity platform. Your work will directly impact: Pipeline growth Enterprise deal acceleration Market positioning Customer engagement across Global 1000 accounts This is a high-visibility role where strategy meets execution—and where marketing directly influences revenue. Role Overview Safetrust is seeking a Marketing Manager to lead demand generation, enterprise marketing, and go-to-market execution. You will operate in a hands-on, high-impact environment, owning campaigns, content, digital strategy, and account-based marketing initiatives while working closely with Sales, Product, and Leadership. This role is ideal for someone who thrives in a build-and-scale environment, enjoys owning outcomes, and knows how to translate complex technology into compelling, revenue-driving messaging.

Requirements

4–6+ years of experience in B2B marketing within: SaaS, high-tech, cybersecurity, or physical security
Experience with demand generation and campaign execution
Experience with account-based marketing (ABM)
Strong hands-on experience with HubSpot (automation, reporting, segmentation)
Ability to translate technical concepts into compelling messaging
Strong written and verbal communication skills
Ability to operate independently in a fast-paced, evolving environment

Nice To Haves

Experience supporting a shift from hardware to SaaS or services-based models
Experience marketing to Global 1000 or large enterprise accounts
Familiarity with access control, identity, BLE, NFC, or IoT ecosystems
Experience supporting complex, multi-stakeholder enterprise sales cycles

Responsibilities

Develop and execute marketing strategies aligned to Safetrust’s platform and services model
Build and run integrated campaigns that drive awareness, engagement, and qualified pipeline
Design and execute account-based marketing (ABM) programs targeting Global 1000 accounts
Align messaging to highlight long-term customer value, services, and platform capabilities
Own and optimize marketing automation in HubSpot (workflows, segmentation, reporting)
Track campaign performance and continuously optimize for conversion and pipeline impact
Translate complex technical capabilities into clear, compelling customer value propositions
Help reposition Safetrust from hardware-focused to platform and services-driven
Develop and maintain core marketing assets including: Sales presentations, Solution collateral, Case studies, Product and platform messaging
Partner with Product and Engineering to ensure accuracy and clarity
Own and evolve the Safetrust website to reflect a modern SaaS/platform company
Partner with external agencies to redesign and optimize user experience
Improve conversion paths, messaging clarity, and customer journey
Ensure alignment between digital experience and demand generation strategy
Lead Safetrust’s social strategy with a focus on LinkedIn and enterprise audiences
Develop consistent, high-quality content including blogs, insights, and industry perspectives
Build thought leadership that positions Safetrust as a leader in identity and access innovation
Partner with internal teams to create authentic, technically grounded content
Track engagement and optimize content performance
Plan and execute trade shows, field events, and partner activations
Support development of immersive customer experiences (including demo environments)
Align event strategy with enterprise account targeting and ABM initiatives
Ensure strong, consistent brand presence across all touchpoints
Partner closely with Sales on enterprise account strategy and deal support
Collaborate with Product, Engineering, and Support to align messaging and launches
Support product rollouts, beta programs, and service launches
Ensure consistency across all customer-facing materials
Analyze market trends across physical security, identity, and SaaS platforms
Develop competitive positioning and messaging frameworks
Create battle cards and insights to support enterprise sales efforts
Understand Global 1000 buying behavior and procurement dynamics