Marketing Manager

American Heart AssociationDallas, TX
$80,000 - $90,000Remote

About The Position

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. We are seeking a highly organized and strategic Marketing Manager to support our Training Operations team in the National Development & Community Health department . The location for this position is flexible. This role will be responsible for project management, content creation, training logistics and support, event production, strategic communications, supporting region and national cross-campaign collaboration that drives staff enablement and revenue growth. The location is flexible for this position. The ideal candidate will be a proactive detail-oriented manager with strong skills in project management, content creation, event logistics and production, stakeholder coordination and creating strategic written and verbal communications. They must be adept at handling multiple projects simultaneously and thrive in a fast-paced, responsive, collaborative environment. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn , Instagram , Facebook , X , and at heart.jobs .

Requirements

  • Bachelor's degree or equivalent
  • Three (3) years of experience in program management, event planning, or a related field.
  • Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
  • Experience in content creation, resource development, and training materials design.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Proficiency in Microsoft Office Suite and Canva.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Passion for field campaign work and mission-driven initiatives.

Nice To Haves

  • 5+ years preferred.
  • Experience with virtual event platforms and basic video editing is a plus.

Responsibilities

  • Project Management
  • Develop project management timelines in coordination with key stakeholders.
  • Track deadlines and execute deliverables across various projects, ensuring alignment with organizational goals.
  • Oversee planning and execution of national training events and programs.
  • Manage event logistics such as technology setup, website development, and in-person coordination.
  • Develop essential materials such as agendas, production schedules, training guides, videos, training decks/scripts, staff emails, and calendar notices.
  • Coordinate with national leads and region stakeholders on content development.
  • Manage timely updates to staff certification dashboards with Center of Development Operations.
  • Content Creation & Management
  • Create and update training materials to equip the field with effective tools and resources for revenue growth and staff readiness.
  • Evaluate gaps in existing materials and identify opportunities for improvement.
  • Lead content creation and management for key training resources.
  • Oversee updates on Sharepoint, Brainshark, surveys, feedback forms and other training platforms.
  • Manage certification dashboard updates with the regions and national leads.
  • Create video content and manage ongoing content refreshes and edits.
  • Execute timely communications.
  • Field Training & Stakeholder Support
  • Support in-person, virtual, and digital trainings.
  • Ability to respond to requests, troubleshoot issues, and provide solutions.
  • Collaborative approach with National Leads to develop training content, presentations, and training guides.
  • Manage content delivery logistics and coordinate with internal stakeholders and speakers.
  • Manage staff lists for trainings (role-specific trainings, campaign-specific trainings, etc.).
  • Marketing & Communications
  • Execute content development and messaging for virtual and in-person trainings, certification programs, training resources and videos.
  • Build strong relationships with region and national stakeholders in achieving program goals.
  • Program Management & Finance Support
  • Oversee the Training budget to ensure financial accuracy and accountability.
  • Oversee promotional inventory, managing vendor relationships and fulfillment logistics.

Benefits

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
  • Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  • Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
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