Marketing Manager

Tri-Vin Imports Inc. • New Rochelle, NY

4d • $110,000 - $140,000 • Hybrid

About The Position

The Marketing Manager plays a key role in driving growth across Tri-Vin’s portfolio by developing and executing innovative brand and trade marketing programs that increase awareness, trial, and velocity across all channels.

This individual will lead the creation of scalable, insight-driven marketing initiatives that connect brand strategy with in-market execution. Working cross-functionally with Sales, National Accounts, and external partners, this role will bring bold, retail-ready ideas to life across on-premise, off-premise, and emerging channels.

Success in this role will be measured by the ability to develop impactful programs, elevate brand presence, and deliver measurable growth in distribution and sales.

Requirements

• Bachelor’s degree required
• 4+ years of experience in brand marketing, trade marketing, or shopper marketing within beverage alcohol or CPG
• Strong understanding of multi-channel marketing, including on-premise and off-premise environments
• Experience developing integrated marketing programs from concept through execution
• Proficiency with Microsoft 365
• Strong organizational and project management skills
• Ability to manage multiple priorities in a fast-paced, entrepreneurial environment

Nice To Haves

• Experience with syndicated data (Nielsen, IRI) and translating insights into action preferred

Responsibilities

• Develop and execute integrated brand and trade marketing programs across Tri-Vin’s portfolio
• Translate brand positioning into disruptive, channel-ready marketing initiatives
• Support annual and seasonal marketing planning across key consumption occasions (Summer, Holiday, Halloween, etc.)
• Ensure consistency of brand voice, visual identity, and messaging across all touchpoints
• Identify new ways to position brands in-market to drive relevance, differentiation, and growth
• Build scalable marketing programs that can be deployed across multiple channels, including: In-store merchandising and POS Digital and shopper marketing programs Experiential activations and events
• Develop core marketing assets, including: Brand toolkits Campaign guidelines Sell-in support materials
• Bring forward innovative ideas that drive incremental distribution, visibility, and consumer engagement
• Partner with vendors and agencies to execute programs effectively and on time
• Partner with Sales and distributor teams to adapt marketing programs across: On-premise Independent retail Regional and national accounts
• Provide tools and resources that support distribution growth and in-market execution
• Collaborate on go-to-market strategies for new product launches, LTOs, and innovation initiatives
• Leverage syndicated data (Nielsen, IRI) and internal reporting to identify opportunities and inform strategy
• Track and report on program effectiveness, including: Sales impact Brand visibility Execution quality
• Translate insights into actionable recommendations to optimize future programs and investments
• Manage timelines, budgets, and deliverables across multiple marketing initiatives
• Partner with creative, operations, and supply chain teams to ensure alignment and feasibility
• Support innovation and new product development with marketing strategy and launch planning

Benefits

• medical, dental, and vision insurance
• a 401(k) retirement savings plan with company match
• paid time off and company holidays
• disability and life insurance coverage
• flexible spending accounts
• meaningful opportunities for professional development and continued learning within the wine and spirits industry

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees