Marketing Manager for Personal Injury Legal CRM (B2B SaaS)

GrowPath • Durham, NC

6d • Hybrid

About The Position

Jove Legal is seeking a mid-to-senior level Marketing Manager to drive high-quality lead generation specifically targeting personal injury law firms — not consumers seeking legal services, but the firms themselves. This role is focused on marketing and selling software solutions to personal injury practices that want to better run, manage, and grow their firms.

Working closely with senior leadership, the Senior Marketing Manager will translate company priorities and campaign direction into strategic, well-coordinated marketing programs that attract and convert law firm decision-makers into qualified pipeline and measurable revenue impact.
You will be supported by a robust creative team including writers, graphics designers, videographers and other specialists.

While this role is execution-heavy, it requires strong campaign judgment, channel knowledge, and an ability to communicate marketing results to the executive team.

Requirements

• 5–8+ years of experience in B2B marketing, with a strong emphasis on execution (SaaS and/or legal industry experience preferred)
• Experience running campaigns across multiple channels, not just owning one
• Working knowledge of HubSpot marketing automation platform
• Solid understanding of demand generation and how channels work together in a SaaS environment
• Experience managing websites, content production, and creative workflows
• Strong organizational skills and attention to detail
• Comfortable working cross-functionally with Sales, Product, and leadership
• Clear communicator who can translate direction into action
• Curious, coachable, and motivated to grow into expanded marketing leadership over time

Nice To Haves

• Experience marketing to legal, professional services, or regulated industries
• Experience managing freelancers, agencies, or external partners
• Familiarity with PR, podcast marketing, or partnership-led growth

Responsibilities

• Execute integrated marketing campaigns across multiple channels, from planning through launch and reporting
• Own timelines, deliverables, and cross-functional coordination for campaigns tied to product launches, demand generation, and brand awareness
• Oversee execution across key channels, including: LinkedIn advertising and outreach
• Website updates, landing pages, and SEO/GEO/LLMO efforts
• Webinars, virtual events, and podcast syndication
• Tradeshows and customer engagements
• Partnership and co-marketing initiatives
• Work in HubSpot to build and manage campaigns, forms, email marketing, and performance reporting
• Manage the website and coordinate directly with developers or vendors as needed
• Oversee development of content assets, including blogs, emails, sales materials, and landing pages
• Coordinate and manage press releases and external announcements
• Coordinate graphic design and creative production with freelancers, agencies, and internal partner teams to ensure work is on brand and delivered on time
• Coordinate project management with the partner marketing organization to align timelines, assets, and execution
• Collaborate closely with Sales and Product to align campaigns with business priorities
• Manage external vendors, contractors, and partners to ensure high-quality, timely execution
• Become an expert in the legal software industry and competitive landscape

Benefits

• Multiple avenues for advancement as Jove grows
• A chance to help build marketing processes the right way
• Competitive salary and benefits, including health insurance, unlimited vacation, and more
• A collaborative, early-stage environment where your work has visible impact

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed