Marketing Manager

Alpha Residential • Pittsburgh, PA

18d

About The Position

Alpha Residential (Alpha) is a fast-paced, growing real estate firm looking for a Marketing Manager. The Marketing Manager will work within the Marketing & Creative team to deliver in-house marketing and leasing support to our properties. This role is ideal for a high-performing marketer ready to take ownership of property marketing campaigns and grow into a Senior Marketing Manager position. This position is ideally based at our Corporate Headquarters in Pittsburgh, PA, but we will consider Nashville, TN, or Houston, TX for the right candidate.

Requirements

• Experienced in Multifamily/Residential Real Estate Marketing or Hospitality Marketing
• Comfortable with multi-tasking in a fast-paced, entrepreneurial environment
• A self-starter with a roll-up-your-sleeves-and-figure-it-out spirit who can recommend and initiate projects with minimal direction
• A creative individual with enthusiasm to conceptualize and implement programs that are disruptive while maintaining brand elevation
• Knowledgeable in web/digital media with strategic thinking ability and a grasp of project management fundamentals
• Comfortable with ambiguity and experienced in developing and implementing new approaches and processes
• Proficient with multiple marketing tools and able to execute campaigns from concept to completion
• Able to think critically and exercise independent judgment and discretion
• Committed to completing all work in an ethical and professional manner
• Must be able to travel up to 25% of their time to support onsite marketing and leasing teams

Nice To Haves

• Bachelor's degree in business, marketing, communications, or related field
• 3+ years of professional experience in Multifamily/Residential Real Estate Marketing or Hospitality Marketing
• 2-4 years of experience handling various marketing responsibilities including new construction, lease-up, renovated properties, student housing, and conventional
• 2+ years of professional experience managing digital marketing channels, preferably for a real estate, lifestyle, or hospitality brand
• Experience in SEO/SEM, social media, email marketing, outreach marketing, and other tactics
• Proficient with MS Office Suite, email marketing platforms, CRM software, property management software, and online reputation platforms
• Familiar with web analytics platforms such as Google Analytics and Google Tag Manager
• Experience writing creative briefs to ensure teams have the necessary information to achieve campaign objectives and KPIs
• Familiarity with RealPage OneSite is a plus
• Google Ads, Microsoft Ads, or Facebook Blueprint certification is a plus

Responsibilities

• Develop and execute creative marketing and digital advertising plans, social media content, performance marketing initiatives, and integrated campaigns that generate leads to grow digital traffic and lease sales
• Support the development and execution of property marketing strategies and programs that align with the property's financial performance goals
• Collaborate with the design team to produce visually appealing property-branded content and maintain creative consistency across materials
• Partner with leasing consultants on effective advertising and sales tactics, providing marketing support to properties as needed
• Manage digital assets, including property websites, community photography, virtual tours, and videography to differentiate and promote Alpha's apartment communities
• Conduct onsite leasing analyses focused on marketing and advertising tactics that impact traffic flow, including promotional materials, creative communication collateral, curb appeal, and models
• Monitor and maintain online reputation for Alpha's communities, review customer experience survey trends, and collaborate with property teams on improvement opportunities
• Track local and regional market trends and economic conditions that may impact occupancy and leasing effectiveness
• Measure, analyze, and report performance of digital marketing campaigns against goals (ROI and KPIs), presenting results and recommendations to marketing leadership
• Support due diligence marketing activities for new property acquisitions, including go-to-market plans and budget recommendations
• Coordinate with vendors and sponsorship partners related to property marketing activities
• Perform other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level