Marketing Manager

Sinclair Broadcast Group•Santa Monica, CA

4d•$100,000 - $120,000

About The Position

We are seeking a Marketing Manager who thrives in a dynamic, creative environment and can drive strategy while managing complex, cross-functional initiatives. This role will serve as the key liaison between Marketing, Sales, Production, and external partners to ensure seamless execution of high-impact marketing programs across sports, activations, and a growing podcast network. The ideal candidate brings experience executing end-to-end campaigns across multiple channels, managing integrated projects, collaborating with cross-functional teams, and developing creative, audience-driven marketing initiatives.

Requirements

Minimum three to five years of recent experience in marketing, or a related role within a corporate environment
Bachelor's degree from an accredited college/university in marketing, communications, business, or a related field
Exceptional project management skills with the ability to handle multiple projects simultaneously and meet deadlines
Ability to work collaboratively and build strong relationships with stakeholders
Requires 10% - 25% of travel

Nice To Haves

Experience working in sports and experiential preferred
master's degree from an accredited college/university is a plus

Responsibilities

Manage marketing responsibilities for Sinclair’s Marketing team as it relates to campaign execution and program development for our podcast network
Support end-to-end execution of marketing programs, including activations, integrated marketing campaigns, and sales campaigns
Build and maintain strong relationships with key stakeholders, including internal teams, clients, and external partners
Oversee timelines, budgets, contracts, invoices and deliverables for marketing programs, ensuring all elements are executed on time and within scope
Monitor key metrics and analyze data to evaluate the effectiveness of marketing campaigns, prepare reports on the performance of programs, providing insights and recommendations for optimization
Work with internal creative teams to concept and deliver impactful visual and digital assets for campaigns, events, and promotions.
Manage marketing campaign calendars and ensure cohesive messaging across owned, earned, and paid channels.
Partner with content and social teams to amplify campaigns across digital and traditional channels
Serve as the primary point of contact for post-sale campaign execution, ensuring delivery of client-branded activations, promotional assets, and digital placements.
Support sales strategy for marketing programs, inclusive of concept development, deck development and leading client conversations to support pitches
Track and report on key campaign performance metrics, ensuring KPIs and client expectations are met
Collaborate with cross-functional teams (sales, creative, content) to provide strategic recommendations and optimize post-sale efforts.
Maintain comprehensive internal processes for asset management, creative review, and adherence to brand standards and guidelines
Support key internal leaders for development, sell-in and implementation of sales campaigns
Manage partner relationships to build sellable marketing programs for the podcast network and support execution of programs
Develop and manage marketing strategy and plans that integrate digital, social, experiential, and traditional marketing tactics.
Partner with the content and editorial teams to ensure campaigns reflect the tone and vision of the podcast network.
Support marketing efforts across all available platforms, including social media, email marketing, web, paid advertising, and display.
Execute grassroots and community-based marketing initiatives to grow awareness.
Lead cross-departmental project status meetings, providing clear updates on progress, risks, and deadlines.
Document and share key learnings and best practices for future campaigns and activations.
Oversee and manage experiential activations inclusive of: cross-functional planning, marketing execution, client management and onsite support
Support across other marketing projects and duties as assigned by manager