Marketing Manager

MMG Management LLC•Atlanta, GA

just now

About The Position

At our company, the role of Marketing Manager for our multi-family communities, has a primary responsibility to drive traffic and enhance the visibility of our properties through strategic marketing initiatives. You'll be responsible for collaborating with stakeholders to develop tailored marketing plans, provide support to underperforming communities, and ensure adherence to budgetary constraints. Additionally, you'll stay informed of market trends, evaluate the effectiveness of advertising strategies, and oversee the creation of various promotional materials. Your role extends to client communication, acquisition channel management, leasing report analysis, and maintaining the accuracy and quality of all marketing endeavors. Overall, you'll play a pivotal role in shaping our properties' market presence, fostering client relationships, and driving sustainable growth through innovative marketing strategies. This position is considered an exempt position for purposes of federal wage-hour law.

Requirements

Minimum Education: High School or GED
Minimum Experience: 1 Year
Minimum Field-of-Expertise: General multi-family marketing knowledge
Problem Solving: Identifies and resolves problems time efficiently; Develops solutions; Uses reason.
Research: Gathers and analyzes information to make informative suggestions and plans. Knowing the product in order to market in the most effective way possible.
Communication: Communicates marketing initiatives and reasoning with stakeholders as well as with on-site staff to ensure understanding of directive. Listens and gets clarification when necessary; Responds informatively to questions; Demonstrates presentation skills; Participates in meetings.
Planning/Organizing: Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives. Follows up to ensure completion and continuation.
Technical Skills: Assesses own strengths and weaknesses; Pursues developmental opportunities; Shares expertise with others; strong attention to detail when reviewing accuracy across all marketing platforms
Creative and Innovative Thinking: Thinking outside the box when creating marketing advertising or collateral
Teamwork - Exhibits objectivity and openness to others' views; Gives and welcomes feedback; trains on marketing initiatives,
Quality - Demonstrates accuracy and thoroughness; Applies feedback to improve performance; Monitors initiatives to ensure accuracy and quality.

Nice To Haves

Preferred Education: Trade school or military training
Preferred Experience: 3 Years
Preferred Field-of-Expertise: Multi-Family marketing knowledge

Responsibilities

Assist in development of marketing programs designed to generate traffic for individual communities
Research, create, implement, delegate, and monitor Preferred Employer Programs for all communities
Provide additional in-depth marketing support for underperforming communities
Monitor and report effectiveness of marketing strategies, creating changes when and where they are needed
Understand and work within marketing budgets at the corporate and property level
Research individual community markets and stay aware of current market trends
Assist in creation & execution of property marketing plans and programs as well as monitor continuation
Partner and communicate with stakeholders to implement strategic and creative marketing plans tailored to each community and its target audience both short term and long term
Oversee a variety of organic and paid acquisition channels- content creation, content curation, pay per click campaigns, community event management, publicity, social media, lead generation, copywriting, marketing performance analysis, etc.
Ability to pull leasing reports and provide marketing success and failure data to present to stakeholders with forward moving plan of action
Ensure accuracy, consistency, and quality of all marketing initiatives
Knowledge of multi-family housing operations and real-estate marketing concepts and terms to read, interpret, and apply market information to understand its impact on the company’s public image and reputations
Demonstrate skills in using the internet for marketing and product advertising and proficiency in navigating websites and internet communication tools such as email, Facebook, Instagram, Twitter, You-Tube, TikTok and other social media advertising platforms
Setting up and managing social media accounts for communities. To include but not limited to regular postings regarding community events, promotions, engagement pieces, etc. as well as generating responses to comments and private messages
Create websites for newly onboarded properties to include uploading media, property information, amenities, and floor plans.
Maintain all community websites with accurate and up to date information
Update pricing in Entrata as requested by stakeholders
Ensuring promotional pricing is posted accurately on property websites and across all marketing platforms
Oversee and monitor monthly ILS audits for communities
Support stakeholders and communities with Monthly Resident Engagement activities as well as monitor for completion