Marketing Manager - Talent Brand

Rocket Companies Inc. • Detroit, MI

38d

About The Position

As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success.

Requirements

• 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth
• Bachelor's degree in marketing or a related field, or equivalent competency
• Knowledge of project management principles
• Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution

Nice To Haves

• Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth
• Advanced knowledge in analyzing and interpreting marketing related data
• Experience with AI tools to deliver marketing excellence
• Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools.

Responsibilities

• Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
• Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
• Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
• Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
• Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
• Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
• Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence

Benefits

• Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too!
• We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.
• We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.
• Simply put: We've got your back.
• Check out our full list of Benefits and Perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Management of Companies and Enterprises