Talent Brand & Program Manager

Trm Labs•Springfield, VA

4d•$150,000 - $180,000•Remote

About The Position

We're looking for a Talent Brand & Programs Manager to drive strategic, high-impact initiatives that bring our employer brand to life. This role is equal parts program manager and brand strategist, focused on building and scaling initiatives that shape how top talent experiences our team. You'll own key brand pillars—from thought leadership to social and internal storytelling—and operationalize them through repeatable programs, systems, and content that elevate our talent narrative. You'll work cross-functionally across Talent, Marketing, Comms, and Leadership to amplify TRM's unique voice and value proposition in the talent market. While a separate team member will lead events, you'll ensure our brand shows up consistently across all candidate touchpoints—from job posts to content to social channels.

Requirements

5+ years in employer brand or talent brand programs
Strong program management skills and ability to scale what works
Proven ability to build brand strategy and drive execution end-to-end
Exceptional writing and editing chops, with a sharp eye for narrative and voice
Comfort operating autonomously in a high-velocity, fast-changing environment
A systems thinker who thrives on building repeatable playbooks and programs

Nice To Haves

Experience with data and analytics to track campaign performance, report on outcomes, and optimize content strategy

Responsibilities

Design and lead scalable employer brand programs, rooted in TRM's values and hiring strategy
Build and manage a strategic content calendar across multiple channels (social, blog, email, internal comms)
Partner with recruiters and hiring managers to develop custom brand toolkits for hard-to-hire roles
Collaborate with Marketing and Comms to extend TRM's voice into candidate-facing moments
Develop systems to measure the reach, engagement, and impact of our talent brand efforts
Stand up internal operating models and templates for faster execution and iteration
Advise on brand strategy in partnership with the Talent Events lead—without owning logistics or execution