Marketing Manager Sr- Wealth Management

PNC Bank • Pittsburgh, PA

4d

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Manager Sr within PNC's Marketing organization, you will be based in a Marketing Hub for PNC. In this role, you will: Lead the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Develop value proposition for key segments and sub-segments, incorporating key messages for relevant products Work with market research to identify audience insights and mindset Understand personas and decision makers and develop journey maps Work with sales leadership to identify marketing opportunities at each stage of the sales funnel Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI Develop content strategy and produce thought leadership for target segments and sub-segments Produce quarterly newsletters targeting strategic audiences Develop prospect experience on PNC.com and maintain content updates for LOB Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media Lead agency management and coordination Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manage activities including coordination with legal, compliance, finance, risk and other key partners. Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives. Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build consensus among partners. Ensures team adapts to and optimizes for a changing business environment. Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications. Leads and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners. Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Roles at this level typically require a university / college degree.
• Higher level education such as a Masters degree, PhD, or certifications is desirable.
• Industry experience is typically 8+ years.
• At least 5 years of prior management experience is typically required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Responsibilities

• Lead the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Develop value proposition for key segments and sub-segments, incorporating key messages for relevant products
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI
• Develop content strategy and produce thought leadership for target segments and sub-segments
• Produce quarterly newsletters targeting strategic audiences
• Develop prospect experience on PNC.com and maintain content updates for LOB
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
• Lead agency management and coordination
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.
• Manage activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes
• Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes thought leadership to build consensus among partners.
• Ensures team adapts to and optimizes for a changing business environment.
• Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications.
• Leads and influences complex multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.
• Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level