Marketing Manager - Social & Content (On-site)

Winter Park Resort • Winter Park, CO

9d • Onsite

About The Position

Are you a strategic marketer who thrives at the intersection of creativity, data, and execution? Winter Park Resort is seeking a Marketing Manager to lead initiatives across social media, paid media, and content marketing. This role blends hands-on execution with big-picture strategy — ensuring our brand stories connect with the right audiences, through the right channels, at the right time. The Marketing Manager will oversee channel planning and execution across social (organic + paid), digital content, and campaign initiatives, aligning closely with resort goals. They will be responsible for developing integrated campaigns, optimizing performance, and ensuring brand consistency across all marketing touchpoints. This position reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight-driven marketing team.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent combination of education and experience.
• 5+ years of experience in social media management, messaging, and marketing in a professional setting.
• Strong social media expertise with working knowledge of paid media.
• Analytical thinker who uses insights to guide strategy and execution.
• Able to balance big-picture planning with day-to-day delivery.
• Collaborative and effective across teams, agencies, and partners.
• Clear, adaptable communicator in both writing and speaking.
• Creative problem solver who tests new ideas and approaches.
• Supportive leader who develops and motivates team members.
• Consistent steward of brand voice and identity.

Nice To Haves

• Experience in hospitality, travel, or experiential brands preferred.
• Passion for outdoor activities and a strong connection to the mountain lifestyle is highly desirable.

Responsibilities

• Contribute to the planning, management, and optimization of paid media creative campaigns across social and digital platforms.
• Bring channel knowledge and insights to guide targeting, creative selection, and campaign testing.
• Partner with agencies and internal teams to ensure paid strategies are aligned with broader marketing goals—particularly within social, messaging, and creative initiatives.
• Monitor performance metrics, share insights, and make recommendations to improve ROI, effectiveness, and efficiency.
• Oversee the creation and management of a content calendar to ensure consistent posting, alignment with marketing priorities, and timely campaign execution across platforms.
• Lead the development and execution of social media strategy across Winter Park Resort and Trestle Bike Park accounts
• Oversee the content calendar to ensure social posts support campaigns, product launches, events, and brand storytelling.
• Manage community engagement, fostering guest relationships and protecting brand voice during sensitive situations.
• Collaborate with the Content team, PR team, and other partners to produce compelling, timely content.
• Stay current on platform trends and innovations, testing new formats and strategies to keep the brand competitive.
• Oversee creation and distribution of blog, web, and supporting copy that drive traffic, build affinity, and enhance SEO.
• Ensure content supports social and paid efforts while maintaining brand alignment.
• Partner with product and events teams to highlight seasonal offers, promotions, and initiatives.
• Collaborate with creative and photo/video teams to ensure content quality and alignment.
• Write and edit copy for ads, social posts, blogs, email, and web as needed.
• Provide messaging frameworks and templates to ensure consistency across campaigns and products.
• Support freelance or internal contributors with direction and editing as needed.
• Use analytics platforms (Meta Business Suite, Sprout, Google Analytics, Tableau) to monitor social, content, and paid performance.
• Deliver regular reports on KPIs, engagement, and revenue impact.
• Apply insights to refine strategies and optimize results across channels.
• Manage, mentor, and develop the Social Media & Content Specialist.
• Foster a collaborative, creative, and accountable marketing culture.
• Partner cross-functionally with operations, product, PR, and guest services to ensure marketing aligns with resort needs.
• Lead assigned marketing initiatives from concept through execution, ensuring collaboration across teams and effectively achieving resort goals.

Benefits

• Free season pass to Winter Park and all Alterra Resorts
• Discounted friends & family tickets
• Medical, dental, vision, life, paid parental leave and more for eligible employees
• 401(k) plan with 100% company match - up to 4%
• Mental health resources for all employees
• Food & beverage and retail discounts
• Onsite employee childcare based on availability
• Discounted equipment rentals, pro-deals, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees