Marketing Manager- Sales Enablement & Demand Generation
About The Position
This role is based in our Boulder, New York City or Chicago office. Transform Our Tech Events into Revenue Powerhouses Are you ready to captivate the biggest names in technology and drive exceptional commercial outcomes for world-class events? Join our demand generation and sales enablement team within Informa Technology Division and become the creative force behind our global portfolio of Enterprise Technology events. Your Mission As our Marketing Manager, you'll craft compelling stories that attract key technology solution providers to flagship events like Channel Partners Conference & Expo and HDI’s Service & Support World. . You'll design and execute sophisticated marketing campaigns that not only fill our exhibition halls with premium sponsors but also create meaningful connections that drive business growth. What You'll Create Revenue-Generating Campaigns that transform prospects into sponsors and exhibitors through strategic, full-funnel marketing initiatives Data-Driven Success Stories by leveraging analytics to optimize campaigns and demonstrate clear ROI Compelling Narratives that showcase the unique value proposition of our events to decision-makers at top technology companies Powerful Sales Enablement Tools including prospectuses, pitch decks, content assets, and reports that accelerate deal cycles Multi-Channel Experiences across digital platforms that engage prospects at every stage of their journey Why You'll Thrive Here You'll have the freedom to experiment with innovative marketing approaches while working with a collaborative team dedicated to excellence. Your campaigns will directly impact business outcomes, connecting technology leaders with unparalleled networking opportunities, industry insights, and vendor-neutral expo experiences featuring over 300 technology suppliers.
Requirements
- 5+ years orchestrating successful B2B marketing campaigns, preferably in events or technology
- Proven track record of turning marketing strategies into measurable business results
- Mastery of digital marketing channels and campaign analytics
- Experience with marketing automation platforms and CRM systems like Eloqua and Salesforce
- Exceptional storytelling abilities and a talent for creating customer-centric content
- Strong collaborative skills to partner effectively with Sales, Event Production, Creative, and Central Marketing teams
Responsibilities
- Revenue-Generating Campaigns that transform prospects into sponsors and exhibitors through strategic, full-funnel marketing initiatives
- Data-Driven Success Stories by leveraging analytics to optimize campaigns and demonstrate clear ROI
- Compelling Narratives that showcase the unique value proposition of our events to decision-makers at top technology companies
- Powerful Sales Enablement Tools including prospectuses, pitch decks, content assets, and reports that accelerate deal cycles
- Multi-Channel Experiences across digital platforms that engage prospects at every stage of their journey
Benefits
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
