Marketing Manager – Retail Card Solutions & Strategic Projects

First National Bank of Omaha•Omaha, NE

14h•$81,662 - $134,741•Hybrid

About The Position

Join FNBO's Individual Segment Marketing team as the driving force behind our retail card solutions. In this high-impact role, you’ll lead FNBO credit card, debit card and university banking marketing – shaping how our customers experience our card products. This is your chance to blend creativity with analytics, strategy with execution, and innovation with results.

Requirements

Marketing Excellence: 5+ years in financial services marketing (card, digital, product, or lead generation)
Deep understanding of customer engagement and campaign management
Proven project management skills handling multiple initiatives simultaneously
Strong analytical capabilities to measure ROI and marketing effectiveness
A Strategic Communicator: Exceptional verbal, written, and presentation skills
Ability to translate complex strategies into clear, actionable plans
Experience collaborating with diverse teams to achieve shared goals
Talent for storytelling that drives customer action
Creative & Data-Driven: Full of traditional and innovative marketing ideas
Comfortable using data to inform decisions and optimize performance
Strategic thinker who can execute with precision
Budget management experience delivering results within financial parameters
Customer-Focused: Passion for understanding and serving customer needs
Commitment to creating exceptional customer experiences
Desire to help customers on their financial journey
BA/BS degree
5+ years financial services marketing experience
Knowledge of retail/credit/debit card marketing
Customer campaign/management experience
Strong project management and organizational skills
Excellent communication and presentation abilities
Analytical mindset with strategic thinking capability

Nice To Haves

MBA
Banking industry marketing experience
Marketing automation and journey mapping
Lead generation expertise
Social media and SEO knowledge
Deep understanding of bank products and market dynamics

Responsibilities

Own the Card Marketing Strategy
Lead FNBO credit card marketing collaborating with the Partnership Segment Lead end-to-end marketing for Individual Segment debit cards
Drive university and campus banking marketing initiatives
Build acquisition, cross-sell, activation, and engagement strategies that grow the franchise
Drive Strategic Marketing Initiatives
Develop data-driven marketing plans with clear objectives and measurable outcomes
Manage projects from concept through execution – partnering with Creative, Media, Operations, Legal, Compliance, and Analytics
Research competitive trends and position FNBO's card products for differentiation
Tell compelling stories through marketing campaigns that resonate with customers
Lead Through Influence & Collaboration
Build strong relationships across the bank
Translate customer insights into marketing strategies that enhance engagement
Influence stakeholders with data-driven insights connecting marketing to business results
Partner cross-functionally to deliver seamless customer experiences
Measure, Optimize, Deliver
Track performance metrics: acquisition, activation, usage, spend, retention
Use analytics to optimize campaigns and refine targeting
Manage marketing budgets efficiently for maximum impact
Report results and continuously improve based on insights