Marketing Manager, Residential and Commercial Construction

Propane Education and Research Council•Richmond, VA

45d•$80,000 - $90,000•Remote

About The Position

Ready to join a team where you’ll lead content creation, optimization, and performance across multiple channels, ensuring every dollar spent and every message delivered is data-driven and has measurable impact? If you’re ready to put your creative and analytical skills to work driving the use of propane and propane equipment in residential and construction markets, then read on…this job is for you! JOB SUMMARY: The Manager of Residential and Commercial Construction markets is responsible for leading the strategy development, creation, execution, and evaluation of marketing plans for the Residential and Commercial Construction markets. This position reports to the Senior Vice President of Communications and Marketing. The manager works with Business Development counterparts to develop market expertise, fully understand the residential and commercial construction audiences, and to ensure all programming is on strategy. Leads paid media, PR, newsletters, trade shows, webinars, interviews, and collateral support development for each market. Responsible for tracking results and driving performance of web pages for each market by refreshing and optimizing content and maintaining governance of pages. Manages the creative brief process and budget for two markets. Participates in the Advisory Committee’s Market Growth and Commercialization Working Group. Serves on the Rapid Response team to respond to news prompts about propane. Ensures that brand message is communicated in a consistent and accurate manner. Other duties as assigned. This position is classified as Exempt. While this role is primarily based in Richmond, VA, remote work may be considered for candidates whose experience and qualifications strongly align with the position’s needs.

Requirements

5-10 years of marketing and communications experience.
Deep understanding of communication tactics, including video, print, web, social, and other forms of communication.
Remain current on industry trends and issues that affect PERC and the propane industry.
Write, edit, and proofread copy for PERC communications.
Write and conduct presentations and webinars.
Exhibits the values of the organization: Collaborative, Dependable, Respectful, Purposeful, Customer-Focused.
Strong written and verbal communication skills.
Ability to build strong relationships with internal and external stakeholders.
Ability to manage vendors and budgets.
Project management skills.
Leadership skills.
Collaborative team player.

Responsibilities

Leading the strategy development, creation, execution, and evaluation of marketing plans for the Residential and Commercial Construction markets.
Works with Business Development counterparts to develop market expertise, fully understand the residential and commercial construction audiences, and to ensure all programming is on strategy.
Leads paid media, PR, newsletters, trade shows, webinars, interviews, and collateral support development for each market.
Responsible for tracking results and driving performance of web pages for each market by refreshing and optimizing content and maintaining governance of pages.
Manages the creative brief process and budget for two markets.
Participates in the Advisory Committee’s Market Growth and Commercialization Working Group.
Serves on the Rapid Response team to respond to news prompts about propane.
Ensures that brand message is communicated in a consistent and accurate manner.
Other duties as assigned.