Marketing Manager, Posterior Interbody Fusion

Globus Medical•Audubon, PA

18d

About The Position

At Globus Medical, we move with a sense of urgency to deliver innovations that improve the quality of life of patients with musculoskeletal disorders. Our team is inspired by the needs of these patients, and the surgeons and healthcare providers who treat them. We embrace a culture of exceptional response by partnering with researchers and educators to transform clinical insights into tangible solutions. Our solutions improve the techniques and outcomes of surgery so patients can resume their lives as quickly as possible. Position Summary: Participates in downstream marketing activities by supporting global product launches, sales and customer training, customer events, and collateral development. Supports product development efforts from launch through commercialization, defining market requirements for our product lines. Manages products in several stages of development (i.e. existing portfolio, near-term launch, pending FDA approval and new products). Supports product lifecycle management, product roadmap, technique, new product training and product launch readiness with revenue goals in mind.

Requirements

Willingness to be in a cadaver lab throughout the product lifecycle as you work with a variety of internal/external resources on design iterations
Proficiency with Microsoft Office with a strong ability to write business reports and correspondence as well as the ability to speak effectively before groups of customers, employees, and management of organization
Effective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership
Ability to lead cross-functional project teams
Proficient in procedures, clinical applications, and products; engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams
Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD with 1 years’ experience; or equivalent experience
Ability to travel up to 15% of the time

Nice To Haves

Preferred experience in Product Marketing/Management in the medical device industry

Responsibilities

Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs
Collaborates with upstream marketing to develop product launch plan responsible for customer segmentation/targeting, positioning and value propositions
Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)
Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
Provides guidance in key sales situations for the product such as surgeon engagements
Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions
Oversees marketing execution in regions to ensure consistent approach and strategy
Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances
Takes the lead on the management of KOL’s to execute promotional plan and clinical evidence strategy
Acts as a source of knowledge for and effectively coaches other product managers and assists with their ability to execute their daily tasks
Performs other duties as assigned