Marketing Manager - Paid Search & Social
About The Position
The Marketing Manager - Paid Search & Social leads the strategy and optimization of search and social digital advertising campaigns for the firm across platforms such as Google, Meta, LinkedIn, and YouTube. This role collaborates cross-functionally with internal teams at Ameriprise and external agencies to deliver data-driven, brand-aligned content while ensuring performance, compliance, and innovation. As a subject matter expert, you will translate insights into actionable strategies and evolve Ameriprise's paid media approach in a dynamic search and social landscape.
Requirements
- Bachelors Degree or equivalent (4 years)
- 3-5 years of relevant experience
- Minimum of 3 years of experience in paid search and paid social media management, including campaign strategy and content development.
- Proficiency in ad platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign manager, etc.
- Deep understanding of audience targeting strategies and best practices for paid search and social content.
- Proactively stays current with evolving trends, platform updates, and industry best practices, applying insights to optimize campaign performance and drive innovation.
- Superior written and verbal communication skills, with the ability to translate complex data into clear, compelling narratives.
- Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels, both internally and externally.
- Exceptional organizational skills and attention to detail; adept at managing multiple priorities in a fast-paced, dynamic environment.
Nice To Haves
- Experience in financial services or other highly regulated industries.
- Proficiency with analytics platforms such as Adobe Analytics for performance tracking and insights.
- Familiarity with data connectivity and identity resolution platforms (e.g., LiveRamp), including audience activation and privacy-compliant data usage across digital channels.
Responsibilities
- Lead the development and ongoing refinement of Ameriprise's paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.
- Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns across platforms including Google, Bing, Meta, LinkedIn, and YouTube. Ensure timelines, budgets, and deliverables are met, while maintaining exceptional communication with team members, leadership, and stakeholders throughout the process.
- Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights for marketing teams and senior leadership.
- Act as the subject matter expert for paid search and paid social, staying informed on emerging platform trends and sharing strategic recommendations
Benefits
- We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Securities, Commodity Contracts, and Other Financial Investments and Related Activities
Number of Employees
5,001-10,000 employees
